Discosloth

04/08/2019

A few dozen copies have already shipped, but we're excited to announce our new book, Becoming A Digital Marketer. We see lots of new folks in communications with very little knowledge of required skills (hard AND soft). Especially on the tech side of things. Know any beginner marketers? This is meant for them! https://www.amazon.com/dp/1733794875

03/18/2019

Today is Discosloth's second anniversary! A short retrospective:https://www.discosloth.com/blog/discosloth-2018-second-year.html

02/20/2019

As promised, here is part 1 of the case study on starting a site from scratch without building backlinks (hint: it's really heavy on original content).

How do you get traffic to a brand new site without building backlinks? It's possible, as we show in this case study on taking a brand new site from 0 to 1,250 visitors a month.

02/15/2019

It's always encouraging to see results from your work.

Good SEO doesn't have to involve linkbuilding. Last October, we onboarded an awesome small business client who'd had some terrible experiences with SEO agencies in the past.

We didn't do any linkbuilding: we only did onsite technical SEO (and we actually disavowed over 1,000 links built by their previous agency). Look at the results - they're a highly seasonal business, but YoY they're seeing around 7-8x the results as last year.

11/14/2018

Hi guys! Anya is presenting a speech on advertising perception next spring at a conference, and she is doing an informal survey. Your answers would be extremely helpful to her as she prepares! Thank you!

Thanks for participating! We're curious about how ads of all kinds are popularly received in 2018, so we're conducting a survey. Anya (Discosloth cofounder) will use the results in a conference talk in early 2019, but we'll write a comprehensive article before that. All responses are anonymous and n...

11/08/2018

We were pleased to be invited to Harding University's IMC Expo this week, where we met hundreds of marketing & advertising students, collected a stack of impressive resumes, and shook hands until our palms went numb. Thanks for having us!

11/05/2018

We're excited (and surprised!) that Fit Small Business chose Discosloth as one of the 6 Best PPC Advertising Companies for 2018:

PPC advertising is a way for companies to earn money through keywords like real estate keywords. Here is a look at the best PPC advertising companies.

10/22/2018

One of the most common questions we get from small businesses is: "how much should we spend on Google Ads?" Our answer is always "it depends" but for those looking for an actual number: read the article to see.

One of the most common questions we get is how much small businesses should spend on ads. The answer? Depends, but probably between $3,000 and $30,000/mo.

09/28/2018

Did you know that the first spam message was sent in 1978? We compiled a visual timeline of digital marketing to understand better how it all started!

A visual history, from the original spam email in 1978 to whatever newfangled contraption they come up with in the next decades.

08/27/2018

It's never an ideal situation, but sometimes clients need to switch domains due to a rebrand or acquisition. Wrote a step-by-step post on how we manage this. With a bit of forethought, you can migrate domains without losing long-term organic rankings:

SEO migrations are tricky. We've compiled best practices to ensure that your organic search rankings don't drop when you're changing your site domain.