Lakes Area Web Services

08/20/2024

Do you provide volunteer opportunities for your employees? Share your ideas in the replies!

More quotes and challenges in our goal worksheet: http://ed.gr/25e5

08/19/2024

Social media is critical for business marketing today, but it may not be critical for you. Learn more by reading our blog!

As a business owner or manager, you cannot escape the constant drumming about social media and how important it is to your compa

08/19/2024

200 million Instagram users visit at least 1 business profile daily.

With a solid strategy and consistent schedule, that profile could be yours!

08/16/2024

People are searching on mobile devices now more than ever.

The best way to keep your small business relevant is with a professionally designed, responsive website.

08/15/2024

Typography is like nonverbal communication. It’s not just what you say; it’s how you say it.

Download our free eBook to learn how to make a statement with your website font today ➡️ http://ed.gr/q0ch

08/15/2024

Quantity vs. Quality: When it comes to content marketing, you need both.

This article breaks down how much you should be spending to create and market your content:
📊 7%-8% of gross revenue should be spent on marketing.
📊 25% of your marketing budget should be used on content marketing.
📊 5% of that marketing budget should be spent on content creation, and the other 20% should go to marketing that content.

Once you crunch those numbers, you can more easily determine if you want to assign someone in-house to do your blogging and email marketing or if you'd rather hire Esultants to help.

Should you create more content, or focus on fewer posts, but higher quality. Contributor Chad Pollitt examines the pros and cons of each.

08/13/2024

How often do you watch Live video from businesses?

08/12/2024

Does your business have a blog?http://esultants.com/blog/2018/02/13/start-blogging-for-business

08/12/2024

If your site doesn't load in 4 seconds or less, 25% of those who navigated there will have left. That can quickly add up to a large number of lost customers. Optimizing your site's load time is a valuable investment!

08/09/2024

What's Google looking for in 2019?

🔷 Expertise: Useful, detailed information
🔷 Authoritativeness: About page, bios, awards, testimonials, and certifications
🔷 Trustworthiness: All addresses and phone numbers across the web are consistent, no separate domains which don't redirect, SSL , high quantity of reviews, and U.S. physical business address

Need help cracking the code to your search engine ranking? Give us a call at 612-623-8054.

08/08/2024

Does marketing your business online leave you panicked?

As a small business, you are always looking for new ways to expand your reach, engage your customers, and (of course) sell more. Now everyone is talking about “online marketing” as the trendy new way to reach, engage, and sell.

While you don't want to get left in the digital dust, maybe you don’t know what online marketing includes—much less if it WORKS.

We can clear some of that confusion up right now with a quick definition: Online marketing is any marketing tactic executed on the internet. This includes SEO, web design, blogging, any social media, pay-per-click, email news and sales letters, and mobile marketing.

A bit about overwhelming … but don’t panic!

We want to show you which tactics work for your specific business and how to use them to reach your marketing goals. No more secrets, no more meaningless jargon, and no more recommending services that won't help y.o.u.

If you're interested in concrete information and practical tips, sign up for our free No-Panic Guide to Online Marketing, a monthly email newsletter designed with small businesses in mind.

If you're a business looking to understand how online marketing can increase your reach, engagement & profit potential, sign up for our free newsletter.