Torch Creative

03/16/2026

We recently worked with Texas Tech Athletics to develop a new series of sports-specific Raider Red poses.

The goal was to create marks that capture the personality and energy of Raider Red while giving individual Texas Tech programs poses that fit their sport. As with any mascot work, the challenge is balancing character, motion, and clarity so the marks reproduce well across everything from uniforms to social media.

It’s always fun to spend time with a character as recognizable as Raider Red.

Wreck ’Em!

03/16/2026

New work, official primary academic logo for Nebraska Wesleyan University.

03/11/2026

😉

02/03/2026

Mascots are more than marks. They are identities.

We have been incredibly fortunate to create mascots for programs and organizations that care deeply about who they are and how they are represented.

These characters live on uniforms, fields, courts, and in moments that matter. They get cheered, debated, defended, and loved, and that responsibility is something we truly value.

We are grateful for the trust, proud of the work, and still having a lot of fun
bringing these personalities to life.

Here is a look at some of the mascots Torch has had the honor to create.

11/11/2025

New Rowdy Character design for the UTSA Roadrunners!

10/29/2025

New helmets for ! Photos courtesy of

10/16/2025

“And the Victory Bells will ring out!”
Few sounds mean more to Texas Tech fans than this one. Honored to help celebrate a symbol of victory and Red Raider pride.

10/08/2025

At Torch, we’re truly grateful for the many years, the incredible clients, and the projects that have shaped our journey. For Mike, to have that path lead back to his alma mater makes this moment even more special. He couldn’t be prouder to be a Texas Tech Red Raider, and it’s hard to put into words what this project means to him.

Mike was born in Lubbock, he’s a Tech graduate, and now, with a son who is also a Red Raider, the Double T has always been part of his life.

He’s always worn, displayed, lived, and loved nearly every Texas Tech logo over the years. Partnering with Texas Tech to create new logos for the Masked Rider, Raider Red, and to introduce new supporting marks has been an incredible honor and something he’s always dreamed of.

Contributing to that legacy is something we’ll forever be grateful for, and we hope our fellow Red Raiders embrace these new logos with the same pride we’ve always felt for those that came before.

10/07/2025

👆👆

A modernized Double T and a new brand that resonates with our history and will define Texas Tech Athletics for future generations.

🔗 https://wreckem.co/NewDoubleT

09/17/2025

New work, 2025 NHL Hockey Day in Sweden!

09/09/2025

A look at the refreshed Bearcat mascot illustration—bold and streamlined.

08/01/2025

Today, Torch Creative turns 20.
What started with a dream, very few dollars, and two very patient spouses became two decades of doing what we love—designing for sports & entertainment.
We’re deeply grateful for every client who trusted us, and for the many friends we’ve made along the way. The first image is the first office, I took the pic the morning of August 1st, 2005, right before I started creating that day.