Liquid Marketing

06/04/2026

Everyone wants to blame the platform: The algorithm changed. CPMs went up. Costs got weird.

Sometimes that's true. But when we look at campaigns that have stalled, we usually find the same culprits: tired creative, overexposed audiences, messaging that sounds like everyone else, and teams making changes before campaigns have a chance to learn.

Read the full post @ https://heyor.ca/gb8Jia

06/01/2026

What causes leaders to lose confidence in a presenter, even when the work is killer? What makes communication feel executive-level versus simply informative? How do you balance storytelling and data?

These are just some of the questions that the upcoming Communicating with Executive Confidence event will explore. Moderated by Liquid's VP of Marketing Emily Massaro, the conversation will feature leaders from Crayola, Lehigh Valley Health Network, and Altitude Marketing who will share their real experiences navigating high-stakes conversations and executive audiences.

Why register? Because communicating your value is every bit as important as creating it.

Register @ https://heyor.ca/FDd0ui

05/21/2026

Yesterday's company picnic recap
✔️ Tacos: 10/10
✔️ Italian ice: Sweet
✔️ Playlist: No skips
✔️ Co****le competition: Intense
✔️ Number of photos taken: 1 (Shoutout to the winning co****le combo!)

05/08/2026

Thank you to The Ambassadors Council of The Greater Lehigh Valley Chamber of Commerce for bringing together a great mix of professionals and perspectives for the Rise & Thrive Leadership Summit earlier this week. Our Executive Vice President Bret Ludlow had the opportunity to share some insight and tips on the event's panel discussion which focused on fostering a leadership mindset.

We always appreciate the chance to exchange ideas with leaders from across the Lehigh Valley!

05/07/2026

“Buying has always been an incredibly dynamic process. What GenAI’s explosion has really surfaced is how dynamic that is.”

This was one of several quotable moments from our VP of Creative Jason Mastroianni during a recent panel on AI and the customer journey.

ICYMI, we've got the recap on the blog: https://heyor.ca/EwRplb

05/04/2026

Another afternoon well spent on Kutztown University of Pennsylvania's campus at Kutztown Computer Science & Information Technology Department's Demo Day!

We had the opportunity to speak with students and see prototypes of solutions they've been working on all school year, including everything from video games to a communication app for a medical setting to a SIEM platform. We're glad to sponsor this program every year so that the winning team of students receives, in addition to meaningful real-world experience, a cash prize!

Congrats to all the graduating seniors and the KU faculty, including CSIT Department Chair Lisa Frye, who supported them on their journey.

04/24/2026

For the Liquid Marketing team, yesterday was the kind of day that makes you excited about where things are headed.

We spent the morning at Kutztown University of Pennsylvania hosting the 10th annual Liquid Marketing award competition, this year in partnership with Girl Scouts of Eastern Pennsylvania (GSEP). Finalists presented marketing campaigns to drive Girl Scouts summer camp sign-ups, and there was no shortage of strategy, creativity, and real-world thinking on display. Congrats to our winners!

Later, we were glad to sponsor and attend GSEP's Take the Lead event, celebrating our region's Girl Scouts as well as some Lehigh Valley Leaders shaping the next generations.

We’ll be riding this one for a bit.

04/16/2026

If your website isn’t converting, the instinct is usually, “We need more traffic.” But what if the real opportunity is getting more from the traffic you already have?

That's where a CRO program comes in.

In our latest blog post, we're breaking down the simple, repeatable cycle behind it:
🔁 Identify opportunities
🔁 Test ideas
🔁 Learn from results
🔁 Apply what works
🔁 Repeat

And over time, those small improvements can have a big impact on your website and overall marketing performance.

Dig in deeper on our blog: https://heyor.ca/xIY5Kv

04/13/2026

Lehigh Valley business leaders: This one's worth blocking your morning for.

Hear from our very own Emily Massaro on a panel at this year’s Lehigh Valley Business Summit from the Small Business Council of the Greater Lehigh Valley Chamber of Commerce X Marketing & Communications Advisors of the GLVCC where the discussion will move past AI hype and into what actually works across marketing, operations, content, and more.

Register @ https://heyor.ca/w0Wdoy

04/01/2026

This one’s shaping up to be both practical and actionable. Join Liquid Marketing’s Jason Mastroianni alongside a lineup of industry pros for a conversation you can actually use. Sign up for free @ https://us06web.zoom.us/webinar/register/WN_UOzUSbBiR-WhqiUKaCtiAw #/registration.

Is your AI strategy improving the customer experience? 🤖

On April 22, we’re bringing together a powerhouse panel for the next Slice University Roundtable. We aren't just talking about what AI can do; we’re showing you how to use it to drive hyper-personalization and automate critical touchpoints that actually matter to your bottom line.

Stop guessing and start scaling. Join the conversation and get the roadmap you need to enhance customer satisfaction at every stage.

👉 Register for free: https://us06web.zoom.us/webinar/register/WN_UOzUSbBiR-WhqiUKaCtiAw