09/07/2026
Did you know that a Google Ads keyword and a search term are not the same thing?
A keyword is part of the targeting setup. A search term is the actual phrase someone typed before seeing or clicking an ad. Reviewing search terms helps reveal irrelevant traffic, useful negative keywords and the language real prospects use.
• Check whether searches match the service
• Add appropriate negative keywords
• Look for patterns in better-fit inquiries
Campaign decisions should be based on what people actually search for, not only the original keyword list.
Learn about Google Ads management: https://championonlinemarketing.com/google-ads/