10/28/2026
Throwback spotlight: turning nostalgia into a place you can explore.
For New Balance’s “Rewind to the 90s” in Los Angeles, the idea became a physical experience through bold graphics and built environments. A bright, slime-filled hallway and a pixel-inspired game scene gave the theme a presence across walls, floors and dimensional details.
SPMD’s documented role spanned concept, design, design engineering, project management, fabrication and installation. Bringing those disciplines together carried the story from an idea into the spaces visitors experienced.
This is the Image Options Group approach in action: connecting creative thinking with the craft of making brand stories tangible.
Project: New Balance: Rewind to the 90s, delivered by SPMD.
Images: SPMD project gallery.
Explore the case study: https://www.spm-design.com/rewind-to-the-90s/