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BDEX BDEX bridges raw data with the humans behind it. We provide businesses the insights needed to find t

05/24/2025

Behavioral modeling is the missing piece in most data strategies.

This week on Deconstructing Data, we sat down with Mike Hattub, Chief Solutions Officer at AnalyticsIQ, to talk about how his team creates third-party data assets that go far beyond age and income.

We discussed:
→ Why predicting traits like impulsivity or social awareness matters
→ How to convert massive data files into digital-ready segments
→ What it takes to build trust in audience performance

If you want your campaigns to go beyond basic targeting, this one’s for you.

Full episode → https://bit.ly/3FcOwqH

05/23/2025

There’s a big difference between having data and having a data asset.

This week’s guest on Deconstructing Data was Mike Hattub, Chief Solutions Officer at AnalyticsIQ, and he gave us a great look at how high-quality third-party data is built from the ground up.

We talked about:
→ How behavioral data feeds smarter audience creation
→ Why translation from raw to digital is critical
→ Lessons in managing scale and accuracy across platforms

It’s the kind of deep, foundational thinking that great data teams rely on.

Full episode → https://bit.ly/4dszmdB

05/19/2025

Smaller portions. Shorter trips. Faster decisions.

In this week’s Deconstructing Data, we hosted Mike Ford, CEO of Skydeo, for a conversation about how consumer behavior is shifting and how brands are adjusting their approach in response.

We talked about:
→ The influence of Ozempic on CPG buying
→ Using purchase signals to predict travel intent
→ Building custom audiences based on real-world actions

AI and behavioral data are giving marketers a clearer path to their next customer.

Watch the full episode → https://bit.ly/4mhRKd1

05/18/2025

Travel data doesn’t have to come from GPS anymore.

This week’s guest on Deconstructing Data was Mike Ford, CEO of Skydeo, and he showed us how to spot travel intent and behavior shifts using smarter signals.

We talked about:
→ Why purchase data is often more reliable than location
→ How emerging health trends like Ozempic are shaping dining behavior
→ What to expect from AI-powered personalization in 2025

The tools are changing but so are the people. And the best strategies reflect both.

Watch here → https://bit.ly/44AGjqz

05/17/2025

Advertising isn’t about static audience groups anymore.

On this episode of Deconstructing Data, we spoke with Rajiv Khaneja, Founder & CEO of AdButler, about how AI is reshaping ad delivery in real time.

We explored:
→ How ad platforms read and respond to page content
→ Ways to lift revenue without relying on cookies
→ The role of first-party data in personalized experiences

Rajiv’s insight is a must-hear for anyone navigating the changing landscape of privacy-first ad targeting.

Catch the episode → https://bit.ly/4kfrOgk

05/16/2025

You don’t need third-party data to personalize anymore.

Rajiv Khaneja, CEO of AdButler, joined Deconstructing Data this week to show how AI and first-party data can transform the advertising experience, for both users and publishers.

He shared examples like:
→ Segmenting newspaper readers based on real-time content interests
→ Connecting sports fans with ticket offers at just the right moment
→ Creating powerful user profiles from organic engagement

If you’re looking to level up your targeting while staying privacy-first, this one’s for you.

Catch the replay → https://bit.ly/3YLWaie

05/13/2025

Robin Patra has spent over two decades turning data into business value.

This week on Deconstructing Data, Robin joined us to share the approach he’s used at Cisco, BlackRock, and now ARCO Construction:

→ Measure every project against business outcomes
→ Anchor your strategy to real business needs
→ Shift the mindset—data isn’t a cost, it’s an enabler

He left us with a powerful reminder:
Data should move the business forward, not just fill up dashboards.

Watch the episode → https://bit.ly/44u8ur9

05/12/2025

Robin Patra has been leading data strategy for more than 20 years and he still sees teams chase tools over outcomes.

On this week’s Deconstructing Data, Robin joined us to talk about turning analytics into action.

We explored:
→ What it means to align data to business outcomes
→ How to support marketing through behavior analysis
→ Where teams lose clarity by trying to do too much at once

If your strategy doesn’t support a clear ROI, this episode offers a helpful reset.

Watch now → https://bit.ly/3ZfY8rg

04/28/2025

Great support starts with listening, long before the first message.

Craig Crisler, CEO of SupportNinja, joined Deconstructing Data to talk about how his team helps companies track behavior and sentiment at every stage of the journey.

The result? Faster support, smarter resolutions, and better timing for upgrades or recovery.

In this episode, we covered:
✔ Using historical and real-time data to guide conversations
✔ Identifying tone and urgency early
✔ Designing systems that respond with precision

Catch the replay → https://bit.ly/442ZngX

04/26/2025

Plenty of companies collect feedback. Few actually use it well.

On this Deconstructing Data, we sat down with Craig Crisler, CEO of SupportNinja, to talk about what happens when you bring data into every corner of the customer experience.

He shared how some companies realized entire parts of their product were being ignored, just by looking at behavioral data.

We also talked about:
✔ The right way to scale with external support
✔ What predictive analytics unlocks for teams
✔ How to improve CX through simple, focused decisions

Catch the full episode → https://bit.ly/4jDC7uZ

04/24/2025

Plenty of brands are sitting on mountains of data, they just can’t do much with it.

On this episode of Deconstructing Data, Bill Bruno, CEO of Celebrus, helped us rethink what smarter marketing actually looks like.

We covered:
→ The emotional toll of managing messy data
→ Why “more” isn’t always better
→ How precise data enables personalization and protects against fraud

If your team feels buried in tools, spreadsheets, and incomplete insights—this episode is for you.

Full episode here →
https://bit.ly/3RpKjm1

04/22/2025

Personalization doesn’t need to feel invasive.

Our previous episode of Deconstructing Data we had Bill Bruno, CEO of Celebrus, and he had a refreshing take on what really matters in modern marketing.

We covered:
✔ Why better data > more data
✔ How to personalize without crossing the line
✔ Real-time fraud prevention that’s changing the game

His advice? You don’t need to do everything all at once. Start with something meaningful. Be helpful. Build from there.

Full episode here → https://bit.ly/44xSNPC

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