The Magazine Manager

09/03/2026

Selling one ad at a time may feel simple — but it can keep sales teams stuck replacing the same revenue over and over.

Join us Wednesday, Sept. 9th at 12 p.m. EDT for The Problem With Selling One-Off Ads webinar where we will discuss how publishers can move beyond isolated placements and build stronger campaign programs around advertiser needs.

We’ll cover seasonal campaigns, annual programs, cross-channel bundles, sponsorships, and renewal-based selling.

The goal isn’t just a bigger order. It’s a stronger, longer-lasting advertiser relationship.

Register here: https://mirabeltechnologies.zoom.us/webinar/register/WN_rCeNliugTUSxxcs7GRSb3Q

Can’t make it live? Register anyway to receive the recording.

08/27/2026

A deal is marked Closed Won—but does everyone know what happens next?

When customer goals, special commitments, deadlines, pricing details, or creative requirements stay buried in emails and sales notes, production, finance, and fulfillment teams are left trying to reconstruct the deal.

Join us on Wednesday, September 2 at 12 p.m. ET for Why Sales Handoffs Fail—and How to Fix Them, presented by Kayla Walsh, Director of Consulting at Mirabel Technologies.

We’ll cover what gets lost between “sold” and “delivered,” what a complete handoff should include, and how connected workflows can keep every team aligned from proposal through fulfillment.

Register today to save your spot: https://mirabeltechnologies.zoom.us/webinar/register/WN_ZkfJ7KmjQICkjYuuGLp5hg

Can’t make it live? Register anyway to receive the recording.

08/20/2026

A growing lead database can look like progress, but more leads do not always mean more revenue.

When sales teams are overwhelmed with low-fit, stale, or poorly qualified prospects, stronger opportunities can easily get overlooked.

Join us Aug. 26th at 12 ET for Why More Leads Do Not Always Mean More Revenue to learn how media companies can improve lead qualification, prioritize the right prospects, and build a more focused, actionable pipeline.

We’ll also show how a connected CRM can help teams use engagement, account history, segmentation, and qualification stages to identify which leads deserve attention now.

Register here: https://mirabeltechnologies.zoom.us/webinar/register/WN_SRPbnLsrQ-mlmWqtFvJygQ

Can’t make it live? Register anyway to receive the recording.

08/13/2026

Are your sales reps giving every advertiser the same level of attention?

Not every account deserves the same cadence, offer, package, or sales strategy. The challenge is knowing where to focus—and having a consistent way to prioritize.

Join us for Stop Treating Every Advertiser the Same on Aug. 19th at 12 p.m. ET to learn how media companies can build a practical account-tiering framework based on revenue, growth potential, engagement, product fit, renewal likelihood, and relationship strength.

Register here: https://mirabeltechnologies.zoom.us/webinar/register/WN_L8fxZtWSRDqBNP-hS2X3Qw

Can’t attend live? Register anyway to receive the recording.

08/06/2026

Advertisers begin deciding whether to renew long before their contract expires.

Join us on Wednesday, August 12 at 12 p.m. ET for webinar: What Advertisers Actually Need Before They Renew.

Jakob Fenger, Technical Sales Director at Mirabel Technologies, will share how better campaign management, communication, reporting, and follow-up can help media companies build advertiser confidence and create stronger renewal conversations.

Register here: https://mirabeltechnologies.zoom.us/webinar/register/WN_ROAw5FlYSlSiO6kvc91aAQ

Can’t attend live? Register anyway to receive the recording.

07/30/2026

Strong sales results can sometimes hide weak processes.

When top reps rely on private spreadsheets, personal pipeline definitions, custom proposals, or undocumented pricing decisions, the organization may be left with incomplete CRM data, unreliable forecasts, difficult handoffs, and advertiser relationships that depend too heavily on one person.

Join us on Wednesday, August 5 at 12 p.m. ET for a webinar: Why Your Best Sales Reps May Be Creating Your Biggest Process Risks.

In this webinar, Kayla Walsh, Director of Consulting at Mirabel Technologies, will explore how publishing and media organizations can standardize the parts of the sales process that create the most operational and financial risk—without forcing every rep to sell the same way.

She’ll also demonstrate how Mirabel’s platform can support stronger opportunity management, pricing controls, proposal consistency, communication history, and closed-won handoffs.

Register here: https://lnkd.in/etXZJ9WR

Can’t attend live? Register anyway to receive the recording.

07/23/2026

Is your sales pipeline moving slower than it should?

For many media sales teams, the issue is not a lack of opportunities. It is the hidden lag between follow-up, proposals, approvals, CRM updates, and next steps.

Join Mirabel Technologies on Wednesday, July 29 at 12 p.m. ET for our upcoming webinar, The Hidden Lag in Your Sales Process.

Jakob Fenger, Technical Sales Director at Mirabel Technologies, will discuss where sales delays often hide, why they matter in media sales, and how a connected CRM can help streamline the path from opportunity to revenue.

Register today: https://mirabeltechnologies.zoom.us/webinar/register/WN_eMJsEpzTTry72NvoXWg_VQ

Can’t make it live? Register anyway and we’ll send you the recording.

07/16/2026

Discounting can be a useful sales tool—but when it becomes inconsistent, undocumented, or too dependent on rep discretion, it can quietly create bigger problems for media companies.

Revenue leakage. Weaker rate card discipline. Harder renewal conversations. Less accurate forecasting. Inconsistent advertiser expectations.

Join us on Wednesday, July 22 at 12 p.m. ET for The Hidden Cost of Ad Discounting, where Kayla Walsh, Director of Consulting at Mirabel Technologies, will discuss why media companies need more control over pricing, approvals, and revenue visibility.

In this webinar, we’ll cover how stronger proposal workflows, structured discount approvals, and better visibility between orders, billing, and reporting can help publishers protect revenue while still giving sales teams the flexibility they need to close business.

Register here: https://mirabeltechnologies.zoom.us/webinar/register/WN_0QUpIU6dTuOEb10sF9uH2w

Can't make it live? Register anyway to receive the recording!

Discounting can help close deals, protect advertiser relationships, and move proposals forward—but without clear rules and approval processes, it can also create revenue leakage, inconsistent pricing, weaker rate card discipline, and harder renewal conversations. Join Kayla Walsh, Director of Cons...

07/09/2026

Are your CRM records showing the full customer relationship?

In publishing and media sales, one parent company may own multiple subsidiaries, brands, locations, or divisions. Without that visibility in your CRM, teams can run into duplicate outreach, missed upsell opportunities, reporting gaps, and confusion around renewals or account ownership.

Join us on Wednesday, July 15th at 12 PM ET for our Workshop Wednesday webinar: The Power of Knowing Who’s Who: Parent & Subsidiary Associations That Drive Better Results.

Kayla Walsh, Director of Consulting at Mirabel Technologies, will show how parent/subsidiary associations can help publishing teams connect related company records, improve account visibility, and better manage complex advertiser relationships.

Register here: https://mirabeltechnologies.zoom.us/webinar/register/WN_tsO9W9rGQFymoz4OyEhoCQ

Can’t make it live? Register anyway to receive the recording and watch at your convenience.

07/02/2026

Join us on Wednesday, July 8 at 2 PM ET for a practical session on how media companies can position print as a premium, trusted, and effective part of the modern marketing mix.

Ryan will share sales strategies to help you:

✔️ Overcome the “print is dead” objection

✔️ Show advertisers the value of attention and trust

✔️ Connect print with digital, QR codes, events, email, and social media

✔️ Sell traditional media with more confidence

Register here: https://info1.magazinemanager.com/mm-rd--the-power-of-print-2026_5916

Can't make it live? Register anyway to receive the full recording!

Ryan Dohrn is the owner of Niche Media Events and the founder of media sales training firm Brain Swell Media. He has trained over 30,000 ad sales reps in 7 countries and uses Magazine Manager EVERY single day as his CRM of choice. Ryan sells media every day and has been a part of over BILLION dollar...