Atilus

08/31/2026

Clicks and impressions look good in a report, but bookings and leads are what actually pay the bills. If you're running PPC, cost per lead and ROAS are the numbers that tell you whether it's working.

08/29/2026

Celebrating 4 years with Julia on the Atilus team today. Thank you for everything you bring to this team — here's to many more.

08/28/2026

Most travelers compare a few options before booking. If someone visits your site and leaves, they haven't said no, they are still deciding. Retargeting keeps you visible while they finish comparing.

08/26/2026

Happy Women's Equality Day. We are grateful for the women on our team and the women-led businesses we get to partner with every day.

08/24/2026

ADA compliance often gets treated as a legal formality, something to satisfy and move past. But an accessible site tends to be a genuinely better-built site. The standard exists for a reason, and meeting it usually means a better experience for every visitor.

08/21/2026

Not all clicks cost the same. Competition, industry, and how well your site converts all move your cost-per-click up or down. A $3 click that never converts is worse than an $8 click that turns into a customer.

08/19/2026

Peak season doesn't wait for organic rankings to catch up. SEO can take months to move the needle, and by the time it does, the season could be over. PPC puts you in front of the person searching today.

08/18/2026

A website built right, plus the marketing to actually get you found online — that's the standard behind every Founder build. 25 spots, nationwide, home services only. See if you're one of the 25: atilus.com/usa250

A real website. Real local marketing. A real foundation for being found online. Founder pricing for America's 250th year.

08/17/2026

What's harder right now: getting found online, or converting the leads you already have? We're curious which one more business owners are running into this summer.

08/14/2026

Here's a simple way to think about a PPC budget: if you want 20 leads a month and roughly 1 in 20 clicks turns into a lead, you'll need about 400 clicks. At $5 a click, that's around $2,000 in ad spend. Working backward from your goal makes the number a lot less arbitrary.