Angie Carel AI Consulting

Angie Carel AI Consulting My career has been defined by a constant drive for creativity, strategic thinking, and technological advancement.

AI Advisory | Speaking | Research | Top 50 Women to Watch in AI • A trusted voice in AI transformation known for her refreshingly honest and grounded approach for helping organizations navigate this era of rapid change. As a seasoned Strategic Marketing Leader with over 20 years of experience, including 18 years at the helm of IBA Marketing, I have cultivated a deep expertise in brand strategy, di

gital marketing, and creative leadership. Certified as a StoryBrand Guide, I am passionate about weaving compelling narratives into marketing strategies and am an advocate for integrating artificial intelligence to push the boundaries of innovation and efficiency in marketing. At IBA Marketing, I led numerous successful campaigns across a variety of industries, guiding large teams to achieve brand success through strategic storytelling and digital innovation. I am drawn to opportunities that value human insights and the transformative impact of technology on everyday life. My extensive experience in managing diverse marketing campaigns, coupled with a focus on efficiency and attention to detail, has sharpened my ability to craft messages that resonate with a wide range of audiences.

I used Claude Design for the first time last week to build the slide deck for my Advanced AI Training workshop in Cabo. ...
06/08/2026

I used Claude Design for the first time last week to build the slide deck for my Advanced AI Training workshop in Cabo. 70+ slides.

I was skeptical. Here's what I found. 👇

What struck me first was the smoothness of the entire workflow.

I started with a .md file I'd exported from planning the workshop in a Claude project. That shell became a deck in minutes. Then, instead of switching tools, I stayed in Claude Design to refine slides, write and iterate on speaker notes, create all of my supporting assets, and export.

I loved thinking and designing in one single place.

My colors, fonts, spacing, and aesthetic preferences were consistently right on-brand because of the design system I had set up prior.

Then the speaker notes...

Claude wrote a draft for each of my slides — in my voice, informed by the full context of the deck in conjunction with the specific slide - and the planning session notes. It was wayyyyy better than working with Claude without having the design to iterate with. I was shocked at how good this was.

I'd ask things like: "How do I tie my main point from slide 23 back into slide 56?"

And it understood the entire narrative arc to give me suggestions. Or "have I said this too many times?" "How can the layout on slide 60 reiterate the bullets on slide 10 but not say the exact same thing?" Or, "Does this slide add value to my main throughline?"

It felt really empowering, like having a conversation with a smart speech-writing / graphic designer co-worker.

The import/export flexibility surprised me pleasantly. You can start from scratch, but you can also start from a screenshot, a Figma file, or existing code. Export to PowerPoint, Google Slides, PDF, or HTML. When exporting to PPT, it gives you a choice of keeping your branded fonts or a version with universal fonts.

Here was the biggest time-saver (or value adder):

You can create on-brand additional assets and takeaways directly from the slide deck (and notes).

I asked Claude to "read slides 33–48 and create a very detailed step-by-step guide that I could give attendees." It did. Awesomely.

Then I asked for a takeaway PDF of the main message from slides 10–14.

Done.

I ended up building multiple supporting assets — all beautifully on-brand, all pulling from the slide deck and notes.

There's a tweaks panel where you can change things across every slide at once — adding slide numbers, adjusting headline tone (direct vs. abstract), shifting emphasis.

For editing content, you can edit slides directly or just tell Claude "change this" and let it execute. I found myself taking the role of art director, letting Claude do the doing.

Access to the deck and assets are super easy and convenient because it's cloud based.

I've gone from Beautiful.ai to Gamma, to exporting my planning notes into Lovable to generate my slide decks.

Claude Design has more of a co-worker, co-thinker, higher value experience and feel, and I think I'll be turning more towards it in the future. 🤯

Join us next Friday for the monthly AI community meetup! A fun format - see og post for description.RSVP here: https://w...
06/05/2026

Join us next Friday for the monthly AI community meetup! A fun format - see og post for description.
RSVP here: https://www.eventbrite.com/e/ai-in-fort-wayne-june-monthly-community-meetup-tickets-1989046575852

The June Fort Wayne AI Meetup is next Friday, June 12th at 10am and we're switching up the format!

I’ll be joined by three community members as we tackle AI questions submitted by attendees.

But this isn’t just a Q&A panel discussion. We’ll be encouraging audience participation, too.

The goal is to tap into the collective knowledge of the community for a dynamic and enlightening session.

RSVP for the in-person meetup is here: https://www.eventbrite.com/e/1989046575852

RSVP for the virtual meetup is here:
https://www.eventbrite.com/e/1991206523313

Have a question you’d like us to discuss?
Submit it here to help guide the conversation:
https://forms.gle/5p42viryBSHtfv997

My last two days at the WSI World Conference were a whirlwind… quite a fun one.A few highlights:Had an awesome conversat...
06/04/2026

My last two days at the WSI World Conference were a whirlwind… quite a fun one.

A few highlights:

Had an awesome conversation about the future of AI and marketing agency transformation with Neal on the boat cruise… I absolutely did not catch his last name.

Denise was a pure joy to spend time with talking about her AI (and other) ambitions. Also did not catch her last name. 😬

Delivered a half-day AI workshop to a room full of different business owners, and successfully navigated through a live build.

I now have Ryan Kelly’s contact in my phone as “Sexy Ryan” because we accidentally shared contacts instead of AirDropping photos. (He said his wife did that… 🤷‍♀️)

Met my favorite new German friend in person, Andreas Mueller-Schubert.

Also met my new favorite Indian friend… and his moustache. I did not catch his first or last name because I was too distracted by his moustache, and his infectious laugh.

Enjoyed chatting about AI with Gunnar Hood, a LinkedIn connection, for the first time IRL.

Got to decompress for two hours after my talk in near solitude on the beach, except for Martin, who kept walking up to me and saying, “You sure? No tequila?”

Witnessed an AI vs. human music competition with two guys named Mike on the mic 🎤.

Had a lovely dinner last night with Mark Dobson and Valerie Brown-Dufour — and then the volume turned up when Rimma Jaciw came into the night with her comedic skills.

And finally, having a familiar face, the life of the party, the person remembering to take photos, and a gigantic support in Eric Cook made the quick trip an official epic memory.

This morning I got privately escorted in a large black Suburban by Martin (a different Martin) to the airport. He kindly found a Starbucks for me and when he pulled up and opened my door they unlocked and made me a coffee before they were even open. For a brief moment, I felt far more important than I actually am.

AI brought us together.

The humans made it unforgettable.

Today I am honored to host an AI Builders Lab in Cabo San Lucas at the WSI World conference. The audience members should...
06/03/2026

Today I am honored to host an AI Builders Lab in Cabo San Lucas at the WSI World conference. The audience members should take away three things:

1) A shared language on what an AI agent actually is.
2) A mental model for how to think about agency transformation.
3) A deeper understanding of how to build agentic workflows… and what is possible.

Got to hang out with the top performers on a boat cruise last night, and gosh, I’ll always feel right at home with fellow Marketers.

Awesome people and conversations. Fantastic community.

Wish me luck!

Next week, I’m heading to sunny Cabo to host an AI learning and building session for the WSI Global Convention.I’m super...
05/28/2026

Next week, I’m heading to sunny Cabo to host an AI learning and building session for the WSI Global Convention.

I’m super duper genuinely excited to present to this group. The conversations I’ve had so far have already made me say, “Yep. These are my people.”

Not just because they’re cool. They are.

But because they ask thoughtful questions. They challenge me. They’re curious, engaged, and really eager to learn.

Like, usually I send out pre-survey questionnaires and get a handful of answers. This one was different. I had to use AI to analyze and group the results.

I’m seriously grateful for the opportunity to support them on their AI adoption journey, and also (this is so important to me) for the way every engagement like this pushes me to keep growing in my own learning, too. And my own confidence to do this stuff... because getting on stage, in front of people, used to make me want to throw up.

The best way to learn AI is to teach AI.

And the best way to conquer public speaking, is to get in front of hundreds of people and do it.

See you next week, WSI World!

For more about it, here's the press release:

https://www.wsiworld.com/blog/ai-adoption-expert-angie-carel-to-speak-at-wsis-2026-global-convention

Every generation gets a different starting point for defining what’s possible.Today was my son’s last day of second grad...
05/20/2026

Every generation gets a different starting point for defining what’s possible.

Today was my son’s last day of second grade.

He won’t know a world without AI embedded into almost everything.

In two months, my oldest daughter turns 26. She and her twin sisters, who are 23, grew up in a digitally connected world. By the time they were teenagers, social life was already intertwined with social media.

And me... I didn’t have a mobile phone until college (Nokia flip phone, baby✌️) . I texted by pressing numeric buttons multiple times until the right letter appeared.

Because of the 18 year age gap between my oldest and youngest I find myself thinking about AI in generational layers.

For my daughters, AI arrived as a “surprise”, just as they were beginning their careers and building their adult-ness.

For my son, AI won’t "arrive" at all. It will simply be part of the landscape.

That difference sticks with me.

I feel fortunate to have both frames to look through: one that sees and understands the disruption (it's real), and one that sees the possibility.

And then there’s me, because I'm navigating this future too.

What does it mean to be future-ready when the future is arriving at different speeds for every generation?

Today I'm just simply reflecting on that.

05/13/2026

Here’s a powerful and effective way to learn AI:

Spin up fake brands.
Create fake products.
Give yourself fake projects.

Make them. Make them ridiculous. Make them funny. Make them fun.

Create the kind of fictional company that would absolutely never get approved at a board meeting.

Then use it as your AI learning playground.

Generate the logo. Animate it. Build the website.

Have ChatGPT write the completely out-of-control employee handbook.

Create the messy financial statements.

Then the endless board meeting notes.

Then the disaster project log.

Then the unhinged lead funnel.

Create fake customer complaints. Fake sales calls. Fake marketing campaigns. Fake investor updates.

Now your team has something to build around.

Give your team (or yourself) weekly projects like:

Build an interactive dashboard that organizes the financial statements, connects to a backend folder where new statements are auto-saved monthly, and updates live as new documents drop.

Also: why does Jane have a $5k monthly Starbucks budget?

Or:

Give every page on the website its own completely inappropriate AI chatbot — a pirate, a max-hype cheerleader, an overly serious 1800s banker, or a drunken Irish businessman.

Spoiler: The best financial advice comes from the Irish man.

Or:

Create an agentic workflow for the completely chaotic lead funnel process.

Or:

Build an AI assistant that summarizes the weekly board meeting notes with a passive aggressive (yet charming) style.

Or:

Give the brand employees… with Myers-Briggs results tied to their personalities. Hire, and fire them. Have tough conversations.

“Jane, you gotta stop cooking your salmon in the microwave.”

You get it.

Create a playground with a fake, funny, ridiculous brand and let people have a blast learning AI with it.

Because AI capabilities are improving fast.

And the safety, data, legal, and governance teams are working really hard, through the right questions, in the background.

If you wait for the green light as your cue to “finally start learning,” you’ll be lapped.

The green light won’t be the moment to cautiously begin exploring.

It’ll be the moment everyone says ‘ok, let’s friggin’ go!’

And the people who have already been experimenting, building, and breaking will be sitting pretty.



About The Bureau of Overcomplication:

This is one of my fictitious brands that has earned its way into many of my talks to show what’s possible.

Its core belief:

Simplicity should be viewed as suspicious.

Because if something gets easier, cleaner, or dramatically faster… people might start expecting that level of efficiency everywhere.

05/12/2026

I had an idea while driving and brought it to life in an hour using AI.

A lot of people say AI steals our creativity. I think it can fuel it.

This short video, called The Mismatch, tells the story of a sock that loses its match to a magic portal in the dryer — and then finds friendship with another mismatched sock.

I originally made it as a quick demo for node connection editing in Runway, but it ended up meaning more to me than I expected.

It is not overthought or overly polished. Just a small idea turned into a short video.

And somehow, it hit.

🔈on

This week is a banger! 🎉Here’s where I’ll be and what I’ll be talking about.I’m genuinely honored to be chosen as a trus...
05/11/2026

This week is a banger! 🎉

Here’s where I’ll be and what I’ll be talking about.

I’m genuinely honored to be chosen as a trusted voice in this fast-paced, constantly evolving AI landscape. I don’t take that lightly.

Every single day I’m trying to understand more, learn deeper, and explore new ways of thinking.

One slide I keep in nearly every deck says: Progress beats perfection.

Here's why I push myself so hard: because it’s only through necessity, pressure, and a little bit of overwhelm that I’m forced to find better, faster, more thoughtful ways to work.

That necessity is where I continue to progress in learning AI.

Social media has gotten noisy, and the way the algorithm tends to skew doesn’t always align with my values.Because of th...
05/09/2026

Social media has gotten noisy, and the way the algorithm tends to skew doesn’t always align with my values.

Because of that, you may have noticed I’ve had less of a presence here on Facebook - and over on Instagram.

LinkedIn has become my main content platform. It’s not perfect either, but it continues to be an important place for me to build relationships, share ideas, and connect with new opportunities.

So this is just a quiet little ask:

If you’re over on LinkedIn, I’d love for you to follow or connect with me there.

That’s where you’ll find the best and most consistent version of my content.

https://www.linkedin.com/in/angiecarel/

Address

200 6th Street
Fort Wayne, IN
46808

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

https://www.dragonfly-theory.com/

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