Victoria Leppla Design

Victoria Leppla Design Modern brands with old soul. Brand and web design for boutique hospitality and lifestyle-driven businesses.

Some businesses just need the essentials when it comes to brand design. Maybe you’re just getting started, you’ve outgro...
08/26/2026

Some businesses just need the essentials when it comes to brand design. Maybe you’re just getting started, you’ve outgrown DIY, or you simply don’t need a full suite of brand applications.

I created the Mini Brand for businesses that care about good design but are looking for a more streamlined approach. A professionally designed brand, thoughtfully developed and delivered in 2–3 weeks.

To celebrate the launch, I’m offering an introductory rate of $1,500 to the first 3 Mini Brand clients to book! Visit the link in my bio for more info.

Send this to a business you love 💛

08/19/2026

A coastal daydream: The Captain Whitmore House. A concept inspired by a 19th-century sea captain’s old home in New England. I loved all the hand-drawn touches of this one—a logo with custom flourishes, maritime motifs, a portrait of Captain Whitmore, and an illustrated pattern come together to make this boutique hotel brand feel storied and rooted in a distinct sense of place.

Color palettes I’m manifesting for August. ✨Golden evenings spent outside, gardens overflowing, one last swim before sum...
08/04/2026

Color palettes I’m manifesting for August. ✨

Golden evenings spent outside, gardens overflowing, one last swim before summer fades, and the first signs of harvest—moments I’d love to bottle up and translate into color. Which August moment are you choosing?

Happy last week of July! If you’re new here, hi, I’m Victoria. 🩵 A few random facts about me:
— I live in Lakewood, OH j...
07/28/2026

Happy last week of July! If you’re new here, hi, I’m Victoria. 🩵 A few random facts about me:

— I live in Lakewood, OH just outside of Cleveland, and absolutely love it here.

— I got my degree in Studio Art with a photography concentration, and would spend hours in the darkroom developing my own film. I still have the very first film photo I ever took in 2012. While I was in college, I got a graphic design internship with my school where I made all the posters and t-shirts for our student events. During that internship I realized how much I loved design, and I’ve been a graphic designer ever since.

— Although I don’t consider myself much of a photographer anymore, my father-in-law recently gifted me an old film camera I’ve been carrying everywhere with me. He was a cop for Cleveland Heights and bought a Canon AE-1 in the ‘80s to use for surveillance. It sat untouched in a camera bag until last year, and was in pristine condition.

— I love anything vintage. I’m always thrifting, driving to estate sales and auctions, and shopping local vintage markets (currently eyeing the Vintage in the Valley Market with Serra A.G. | SALT event studio and e l i z a b e t h v i n t a g e this weekend💐). There are a lot of things I’m always looking for but I love collecting vintage dinnerware the most.

— My husband is the biggest foodie I know. When we moved back to Cle (his hometown), he made me (from TX) watch every old Diners, Drive-Ins and Dives episode filmed here, then took me to each place. We’re really into the food scene and obsess over a good local spot, which is part of what fuels my love for hospitality branding and design and its impact on the customer experience. Our current favorite spots are Cloak & Dagger, Pins & Needles in Mahall’s, and La Ville Lumiėre.

Hope everyone enjoys the last of summer—it went by too fast. If you’re local, I’d love to hear what your favorite dinner/drink spots are, or any recommendations for things to do before the warm weather is gone!

I worked as a Senior Graphic Designer for multiple high-end brands across fashion, beauty and jewelry—here are the desig...
07/23/2026

I worked as a Senior Graphic Designer for multiple high-end brands across fashion, beauty and jewelry—here are the design principles that set them apart.

Type Files — Parisian bistro edition. 🍋
Font pairings are the core of any design work, and here are some I keep coming b...
06/26/2026

Type Files — Parisian bistro edition. 🍋

Font pairings are the core of any design work, and here are some I keep coming back to.

Which one is your favorite?

Moving to Cleveland has made me appreciate the beauty of a place that’s often overlooked.A few things I’ve come to love ...
06/17/2026

Moving to Cleveland has made me appreciate the beauty of a place that’s often overlooked.

A few things I’ve come to love about life along Lake Erie. ⛵️

Welcome to the Rose Room. 🍸A fictional brand I began last year to stay creative—and one that quickly became a favorite.T...
06/08/2026

Welcome to the Rose Room. 🍸

A fictional brand I began last year to stay creative—and one that quickly became a favorite.

The Rose Room is a modern speakeasy inspired by old world elegance. Moody, romantic, and designed for lingering, it’s the kind of place where you sink into velvet chairs, order one more round, and lose track of time.

Rooted in the idea of sub rosa— “under the rose,” or in secrecy— it is a place for what is unspoken and unhurried. Here, nights unfold slowly over well-crafted cocktails and candlelight.

A hospitality concept designed to explore how thoughtful branding can shape the atmosphere of a space before a guest ever walks through the door.

Address

Fort Worth, TX
76008, 76028, 76036, 76101-76124, 76126-76127, 76130-76137, 76140, 76147-76148,

Alerts

Be the first to know and let us send you an email when Victoria Leppla Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Victoria Leppla Design:

Shortcuts

Share