Partnerize

06/18/2026

Only 13% of marketing leaders can connect AI visibility to partner compensation.

That statistic should be a wake-up call for the industry.

As AI-powered discovery becomes a larger part of the consumer journey, publisher content is increasingly shaping the answers consumers see. Yet the traditional model for measurement and monetization still relies on clicks.

The result? A growing gap between influence and attribution.

As Smith explains, publisher utility has never been higher; their content is helping power AI-generated responses and train large language models. But without new measurement approaches, much of that value remains invisible.

The future of partnership marketing requires moving beyond last-click attribution and understanding influence across the entire customer journey.

Download the new + research report, *From Clicks to Influence: The New Economic Model of AI-Driven Commerce*, to learn how leading marketers are adapting to the rise of AI-driven discovery and the clickless era. https://okt.to/7ZBs1H

06/17/2026

Heading to Affiliate Summit East? Join the Partnerize team July 27–28 at the New York Marriott Marquis in Times Square.

Stop by the O'Neill Room on the 4th Floor to talk about the future of partnership marketing, how AI is reshaping consumer discovery, and the growing need to understand influence beyond the click.

- O'Neill Room, 4th Floor
- July 27–28, 2026
- New York Marriott Marquis, Times Square

We look forward to seeing you in New York.

06/16/2026

Marketers have a new #1 measurement challenge, and it's now harder to attribute than CTV, organic social, or influencer marketing.

According to new research from and , 60% of marketing leaders identify AI-driven discovery platforms, including generative search and answer engines, as the most difficult channel to measure accurately.

Why?

• The disappearing click: AI-generated answers often satisfy consumer questions without a website visit, removing the signals marketers have traditionally relied on.

• Earlier influence: Consumers are turning to AI at the very beginning of their decision-making process, long before conventional attribution models can capture engagement.

• A growing measurement gap: Only 8% of organizations can currently connect AI-driven discovery to revenue and conversions end-to-end.

As discovery shifts from clicks to conversations, the question isn't whether attribution needs to evolve—it's whether your measurement strategy is keeping pace.

Are you prepared for the shift from clicks to influence? https://okt.to/JQMpUW

06/15/2026

You signed the creative brief, approved the static proof, and then you had to step back. But what actually happens to your brand voice in the weeks between launch and your next quarterly review?

In a massive partner ecosystem, manual monitoring is a losing game. When positioning drifts, when product claims get exaggerated, or when regulatory disclosures vanish, relying on passive spot-checking means you find out far too late.

Long-term trust is earned by the actual live placement your customer sees on their screen—not the static document you approved on paper.

Read our latest piece on how to close the ex*****on gap and bring automated, continuous verifiability to your brand presence. https://okt.to/z0s7kd

Long-term trust is earned by the actual placement your customer sees on their screen, not the static proof you approved on paper. In a complex partner ecosystem, true brand integrity requires moving past blind trust and moving toward automated, continuous verifiability.

06/15/2026

Rising CPCs. Falling EPCs. Tighter margins.

The affiliate economy is changing fast, and profitability is under pressure across the ecosystem.

Join Liberty, Expedia group, and Growth HQ at for a candid discussion on what it takes to survive and scale in today’s performance landscape.

We’ll cover:
📉 Margin compression
📈 Retail media competition
💡 Value-based compensation
🔄 Sustainable growth strategies

The economics of affiliate are being rewritten. Are you ready?

06/12/2026

We are thrilled to announce that Partnerize has been recognized as an industry leader at the US Partnership Awards 2026, securing top placements in two major innovation categories:

Gold – Most Innovative Technology
Silver – Best Use of AI / Automation in Partnership Marketing

These awards validate our ongoing commitment to providing brands and publishers with a robust, enterprise-grade economic infrastructure. By bridging the gap between zero-click discovery and automated, fractional compensation, we are ensuring our partners remain highly visible and fully rewarded in an increasingly machine-mediated market.

Thank you to the judges, and congratulations to our phenomenal teams whose dedication made these wins possible!

06/12/2026

What a fantastic few days at Affilifest 2026! 🌊☀️

From thought-provoking discussions on the future of our industry to meaningful conversations with partners, brands, and publishers, this year's event was packed with energy, insight, and connection.

A particular highlight was seeing Sean Sewell take to the stage on day one as a panellist for "AI or Die? How Discovery is Reshaping the Affiliate Channel." Alongside an incredible group of industry leaders, the session explored how AI-powered discovery, LLMs, and Generative Engine Optimisation (GEO) are transforming the affiliate landscape and redefining how brands drive visibility and revenue.

Beyond the conference, we were delighted to host a select group of performance marketing professionals for an exclusive Partnerize VVIP experience at No.42 by GuestHouse. Bringing together industry peers for an evening of great conversation, networking, dinner, and an overnight stay created the perfect setting to strengthen relationships and share ideas on the future of partnerships.

A huge thank you to everyone who joined us throughout the week, and special thanks to Hannah Wharrier, James Little, and their team for delivering another outstanding Affilifest. Events like these continue to showcase the strength, innovation, and collaborative spirit of the affiliate and partnerships industry.

We're already looking forward to next year.

06/11/2026

The rise of "zero-click" journeys, where consumers discover products through AI overviews and navigate directly to purchase, is creating what industry experts call a "compensation crisis." Publishers lose affiliate revenue. Brands lose visibility into what's actually driving conversions. Traditional attribution systems increasingly report traffic as "direct" or "unknown."

Here's what's changing: SEO is no longer about ranking pages; it's about becoming the trusted, cited source in AI-generated answers. The shift from "capture economics" (rewarding clicks) to "decision economics" (valuing influence) demands new measurement frameworks that can quantify the invisible influence of content and partnerships.

Without clicks, influence is all that remains. And if we don't measure and reward it, it disappears.

06/10/2026

We're back at Digital Retail Summit Sydney, 17.6.26. See you there.

06/10/2026

Luxury marketing is evolving, and affiliates are no longer just a lower-funnel channel.

At , leaders from Nichols, , Group , and Digital will explore how premium brands are balancing storytelling, exclusivity, and measurable performance.
Topics include:
✨ Content-led commerce
✨ High-intent audiences
✨ Luxury customer lifetime value
✨ Strategic partnership models

Discover how luxury brands are transforming affiliate into a full-funnel growth engine. Secure your ticket https://okt.to/arIkmJ