06/11/2026
Here's a number worth sitting with. A UK bank, Lloyds, reports that two thirds of the fraud its customers experience starts on a Meta platform: Facebook, Instagram, or WhatsApp.
The scams are everyday stuff. Concert tickets, a cheap used car, a rental that looks like a deal. They work because the ads run right next to legitimate ones, and an ad on a trusted platform feels like a stamp of approval. It isn't. Scammers pay for that spot too.
A few habits go a long way. Treat an unsolicited ad promising a hard-to-find deal as untrustworthy until proven otherwise. Pay with a card that offers chargeback protection, never by bank transfer, gift card, or crypto. And be especially careful when a seller wants to move the conversation to WhatsApp. That move off the public platform is a classic scammer play.
Facebook, Instagram, and WhatsApp account for more than two thirds of fraud reports made by Lloyds customers.