08/27/2026
Proud to see Fluid Pay featured in The Green Sheet’s lead story this week.
Ted Cucci’s article, “Who are you? A different way to think about business,” gets to the heart of something we’ve believed since day one:
Technology will change. The way you treat your partners shouldn’t.
Payments continues to consolidate. Providers expand into new parts of the ecosystem. Companies that were once technology partners can suddenly become competitors.
At Fluid Pay, we’ve made a deliberate choice to stay focused.
We don’t compete with the people who refer us business.
We don’t believe merchant relationships are ours to take.
We believe our job is to build great technology that helps our partners grow their businesses.
As Ted puts it in the article: “Culture comes before products, character comes before contracts, and integrity comes before growth.”
That philosophy has shaped Fluid Pay from the beginning, and it’s going to matter even more as AI and the next generation of payment technology reshape our industry.
Great perspective on trust, focus, technology, and the kind of company you want to build for the long term.
Worth the read 👇
https://greensheet.com/emagazine.php?article_id=8279