Think Baseline

01/13/2023

🤩👉 Ever wondered how highway signs are styled and regulated? (Yah, probably not — unless you are a design geek like us). But, if you are wondering, check this out!

Driving across America, you will encounter a wide variety of cultures, landscapes, people and animals. But the one consistent thing that will stay the same from Maine to California are the signs you pass on the highway. That is because America’s roads and highways have a big, fat style guide.

07/21/2021

If your website happens to show up here, or you're worried it might... we can help bring you, your website, and your brand into this century 😉

Websites From Hell shows the worst websites of the web!

07/02/2020

From the graphic designer of the iconic I❤️ NY – please take a moment to reflect on: TOGETHER.

The article: A conversation with the graphic designer, who, until his death at 91, was still thinking about how his craft could help his beleaguered city.

A conversation with the graphic designer, who, until his death at 91, was still thinking about how his craft could help his beleaguered city.

05/31/2020

WE'RE HIRING!

Flexible, career-building opportunity for an experienced graphic designer: part-time to full time hours, in-office or remote work-from-home options, flexible work day hours.

Apply here: https://thinkbaseline.com/career/

05/30/2020

We absolutely love Pantone’s Color of the Year for 2020—Classic Blue, described as a "restful color that brings a sense of peace and tranquility to the human spirit, offering refuge." Something about this timeless hue feels familiar and comforting, elegant and simple, yet bold and inviting.⠀
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Head on over to the blog (https://thinkbaseline.com/pantone-color-of-the-year-2020/) to check out our curated Classic Blue inspiration. You’ll soon be noticing this peaceful and vibrant color everywhere you look: from nature to graphic design to interior design and fashion design. ⠀
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What does Classic Blue make you think of? How does it make you feel? What does it inspire you to create?

05/29/2020

Client Challenge: How do you keep it corporate with a modern twist?⠀⠀
The Association of Corporate Counsel (ACC) serves in-house legal counsel around the world. With a recent renovation of the headquarters, the client recognized a need for refreshed marketing materials to match their office's more modern aesthetic. Our team gave the ACC’s membership materials a total design overhaul, being mindful of the need to stay within the more conservative lines of creativity. We approached the overall look with an eye to being more modern, maintaining the current color palette, and having consistency between the materials used in the States and around the world. The result was a more visually exciting, modern design that reflected a traditional association, while still being appealing to new potential members.

➡️ Check out the full case study here: https://thinkbaseline.com/project/association-of-corporate-counsel-acc/

05/28/2020

JOIN OUR TEAM!

Flexible, career-building opportunity for an experienced graphic designer: part-time to full time hours, in-office or remote work-from-home options, flexible work day hours.

Apply here: https://thinkbaseline.com/career/

Career Opportunity: Experienced Graphic Designer We’re a boutique design agency in Downtown Frederick, MD with a lot of design-centric projects requiring high-level creative thinking, industry expertise, diverse design style, upper-level skills, and vivid imagination. We’re looking for a talente...

05/27/2020

Does your website need an overhaul? Now is the perfect time for a makeover! With most everything happening online now, it’s crucial that your website is up-to-date and in tip-top shape. We can help you get your business, brand, and website working for you around the clock, drawing in new clients and customers. Now it the time to discover *new opportunities* that align with the times.

Let’s get the conversation started! Drop use line at [email protected]

05/26/2020

Sneak peek at a website we’re working on! 👀 What are the perfect ingredients for a captivating website, you ask? Start with a compelling brand identity. Stir in sleek design. Shake it up with cleverly crafted copy. Add in clear navigation and a dash of professional photography – and you’ve got a strategically designed website that wins customers over. ⠀
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Thinking about taking your website to the next level? If not NOW, then when? Drop us a line: [email protected]

05/26/2020

No time like the present to embrace letting go of certainties! Take a risk to start something new, to create and build something from scratch, without being certain of the outcome.

05/07/2020

Jokes so bad, they're good.

05/05/2020

How can you take an obstacle and turn it into an opportunity? With our help and guidance, you can use this time as an opportunity to either start your business or revamp your brand. Creating visually stunning and effective brand identities is our specialty and we’re here for you with open eyes and ears! The process begins with our Brand 360° Assessment to dig deep into your business, your vision, and your goals. We explore the ins and outs of your company, while helping you discover new opportunities and identify action items. Then it’s time to put the plan in motion as we turn your vision into reality.⠀ ⠀

Now is the time to use obstacles as a way to find new opportunities. Are you ready? We’ve got your back! Let’s take action, get strategic, and start the journey today… shoot us a message at [email protected].⠀
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