06/16/2026
Did you know promotional texts and informational texts have different consent rules? A reminder about an appointment your customer already booked is not the same as a text promoting a sale, and the law treats them differently. If you send both, keeping them on separate lists with the right opt-in for each isn't just best practice, it's required. Here's a full breakdown of how the two work and when to use them together.
Operational messaging sends time-sensitive alerts, reminders, and notifications. Marketing automation runs promotional campaigns. See how they differ.