Edgeview Creative

04/16/2026

During Small Business Week, the first week of May, I’ll be speaking at two events focused on marketing, social media, and branding alongside Pulley Media and Latreash Designs, two experienced branding and marketing professionals.

We are partnering with the Angier Chamber of Commerce for a Social Media Marketing Q and A. This will be a live panel where we answer your questions and give practical insight you can actually use.

In Fuquay-Varina, with support from the Fuquay-Varina Chamber of Commerce and Fuquay-Varina Downtown Association, we are hosting Fuquay Feud: Marketing Edition. It is our take on the classic game show, built to both educate and entertain.
If you are a business owner looking to improve your strategy and ex*****on, or get more out of your marketing, this is worth your time.

Make sure to sign up.

𝗔𝗡𝗚𝗜𝗘𝗥 𝗘𝗩𝗘𝗡𝗧: 𝗠𝗮𝘆 𝟱
https://www.facebook.com/events/948155587960078
𝗙𝗨𝗤𝗨𝗔𝗬 𝗘𝗩𝗘𝗡𝗧: 𝗠𝗮𝘆 𝟳𝘁𝗵
https://fuquay-varina.chambermaster.com/eventregistration/register/27997?fbclid=IwY2xjawRd5GJleHRuA2FlbQIxMABicmlkETExb1ZSZHNjcDBpTkl5S3Bhc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHh_MiowNkCUKiJi2bvDtpSQLO15PjK4Kh7dU-hCtkLcVhPr5MEPWODJrvnA6_aem_Y41Vjw92BMoPxByftXv6_A

03/11/2026

How can I compete with Ice Cream!

03/05/2026

03/03/2026

Come out to the Angier Chamber of Commerce on Thursday March 12.

If your marketing feels busy but not necessarily effective, this conversation is for you.

We’ll break down:

• The major marketing channels available today and how to evaluate their real effectiveness

• The difference between visibility and traction

• How to build a strong organic foundation before spending money

• When paid advertising actually makes sense and when it doesn’t

• How to align creative messaging with measurable outcomes

Too often, businesses focus on one marketing channel without clarity on positioning, audience, or messaging.

This session will focus on building reach intentionally, starting with strategy, layering in organic systems, and then introducing paid amplification at the right stage of growth.

The goal is not “more marketing.”
The goal is predictable reach that turns into conversations and revenue.

If you’re looking to expand your footprint without wasting time or budget, I’d love to have you there.

02/10/2026

One of the biggest reasons businesses struggle with marketing is that people still think about it in binary terms.

-Creative or analytical.
-Brand or performance.
-Awareness or conversion.

That pressure to be one or the other is a narrative that shows up in marketing and across human behavior, and it has only been amplified over the past five years. Those false choices break down quickly in a market where margins are tight, trust is fragile, and tolerance for guesswork is low.

Creativity and revenue-driven analytics have to operate together as one system, intentionally, and from the beginning.

You have heard it before. The left brain does your taxes and the right brain decorates your living room.

02/03/2026

Here is a great example of why you should not let AI run your marketing and content creation.

Tools like ChatGPT are useful for brainstorming, refining tone, and fixing grammar. But they will confidently try to deceive you, give you false information to reduce user frustration, something the system itself admits.

If you hired a contractor who misled you to avoid an uncomfortable conversation, would you continue to let them make decisions that impact your business?

As the system explains it:
“Confidence plus smoothness is usually acceptable. That pattern fails in edge cases.”

The so-called edge case here was simply checking the answer in a different browser while logged out. That is basic verification, not an unusual scenario. This is not the first time I have run into this problem, only the most recent.

AI is a powerful tool in the toolbox, but you cannot build a house with only a hammer, especially when that hammer confidently claims it can drive a nail and then cannot.

01/28/2026

Mark your Calendars

I will be at the Angier Chamber of Commerce on Thursday, March 12, hosting a marketing seminar for chamber members.

Relying on social media alone is becoming less effective at reaching potential clients, especially those in your target market. To grow in 2026, businesses need a broader, more intentional marketing strategy.

In this seminar, we will break down the types of marketing you can incorporate to expand your reach and connect with more of your ideal customers. Topics will include social strategies, internal marketing, SEO, networking and additional channels that support long term growth.

Clear, practical, and built for real world application.

Visit us at edgeviewcreative.com

01/14/2026

We’re proud to share some exciting news.

Launch HOLLYSPRINGS has been awarded a $25,000 grant from the Duke Energy Foundation, chosen as one of only three organizations out of 20 applicants across a three-county area.

This investment allows us to deepen our support for Launch HOLLYSPRINGS graduates and expand our benefit to the Holly Springs business community as a whole.

This grant will also power something new later this year, designed to bring learning, connection, and opportunity together in one place. More details soon!

12/18/2025

Applications are open for Cohort 9!

Calling all Holly Springs entrepreneurs: here’s your chance to join Launch HOLLYSPRINGS’ next cohort.

The selection process has three steps:

1️⃣ Apply online
2️⃣ Attend a mandatory Information Session
3️⃣ Interview with the LHS Team

When you attend an Info Session, you’ll discover why our entrepreneurs succeed and the perks of a program that supports you beyond graduation, including a 6-month one-on-one mentorship.

Apply today: https://docs.google.com/forms/d/e/1FAIpQLScymoYwpKzoDPvux16iJwpu0Toywcp09vEoYTHMtD7Lx31cwA/viewform

12/17/2025

Can your entire marketing strategy be summed up in one word?

"We've seen a flood of slop in 2025 included absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, j***y AI-written books, “workslop” reports that waste coworkers’ time… and lots of talking cats. People found it annoying, and people ate it up.

“AI Slop is Everywhere,” warned The Wall Street Journal, while admitting to enjoying some of those cats. “AI Slop Has Turned Social Media Into an Antisocial Wasteland,” reported CNET."

Plus 'gerrymander', 'touch grass', 'performative', and other words that defined the year

11/18/2025

The past year has been brutal for businesses; even companies with strong branding and great marketing are struggling to stay afloat or are closing doors.

Uncontrollable forces like inflation, shifting consumer spending, and skyrocketing rents are forcing owners into tough choices most never saw coming.

A few years ago, I talked about an incoming “storm”: exploding population, fierce new competition, and the rise of AI. Now add a punishing economy on top of all that, and it’s no surprise that operating the way you did five years ago simply doesn’t work anymore.

So what can you do right now?

Recommit to what truly sets you apart:
Double down on your unique strengths and differentiators, the reasons customers should choose you over anyone else.

Stop blindly using AI for everything:
AI tools are powerful, but they’re not a strategy. Work with real professionals who can help you clearly define your ideal customer (spoiler: it’s not “everyone”) and build a plan that actually fits your business. Using AI for everything will boost Wall Street and kill Main Street.

Get out and network:
Relationships matter more than ever. Meet people, shake hands, and show up where your customers and peers are.

Get deeply involved in your community:
Be visible, add value, sponsor local events, support causes — people buy from businesses they know, like, and trust.

When you aren't supporting your local economy, there won't be anyone left to use your services or buy your products.

The businesses that survive and thrive won’t be the ones with the flashiest ads or the most AI-generated content. They’ll be the ones who remember they’re serving real people and act like it.

If you are feeling the pain - let's talk.

11/13/2025

Great service and vibe at Lucci Blues! I always enjoy my time with Pulley Media and Latreash Designs.