Feathr

08/06/2026

309 pounds lighter. 🌿

During our latest iWings company meeting, the Feathr team traded laptops for litter grabbers and joined Keep Alachua County Beautiful to clean up Hogtown Creek in Gainesville.

Together, we removed 309 pounds of trash from the creek and surrounding area.

Whenever our team gathers in person, we make time to support one of the mission-driven organizations Feathr was built for. We’re grateful to Keep Alachua County Beautiful for organizing the cleanup and to every Feathren who was willing to get a little muddy for a cleaner Gainesville.

07/21/2026

How does ASAE market its Annual Meeting?

In this webinar, the ASAE team is taking us behind the scenes of its event marketing strategy, from the website data used to build audiences to the ads running across the web and social media.

You’ll learn:

👥 How ASAE builds audiences from website activity
📣 Which ads it uses to re-engage potential attendees
⏰ How messaging shifts as the event gets closer
⚙️ What the team automates—and what’s actually worth the effort

Whether your event brings in 500 people or 5,000, you’ll leave with a practical framework for turning more interest into registrations.

Save your spot here:

Discover how ASAE effectively markets its Annual Meeting, using data-driven strategies to re-engage potential attendees and maximize conversions.

07/16/2026

Giving USA is out. Now it’s time to figure out what the numbers mean for your fundraising strategy.

Today, we’re hosting a free session with Laura MacDonald, Founder of Benefactor Group and Former Chair of The Giving USA Foundation, to unpack the latest charitable giving data and connect it to the decisions fundraisers are making right now.

We’ll cover:
- The giving trends worth watching
- How to bring the data into board and team conversations
- What shifts may matter for donor retention and growth

We’ll also leave time for live Q&A, so bring your questions.

Join us today:

Discover key insights from Giving USA to enhance your fundraising strategy. Join Laura MacDonald for expert advice on adapting to changing donor behaviors and trends.

05/21/2026

AI can help you create content faster but it can’t replace the human side of your mission.

David Trull, Feathr Lead Digital Campaign Strategist, shares why nonprofits shouldn’t lose sight of authentic storytelling as AI becomes more common in marketing.

💬 Real voices matter
📖 Real stories connect
❤️ Real people drive action

As more organizations lean into AI-generated content, authenticity becomes even more important.

05/18/2026

Getting people to visit your event page is only half the battle.

Most attendees don’t register the first time they hear about your event. They click, browse, get distracted, and move on.

That’s why follow-up matters.

In this webinar, we’ll walk through 3 practical campaigns you can launch to:

✅ Re-engage people who didn’t register
✅ Turn your contact list into a promotion engine
✅ Reach new audiences likely to attend

Whether you’re promoting a gala, conference, exhibit, webinar, or fundraiser, you’ll leave with practical ideas you can put into action right away.

Save your spot 👇
https://go.feathr.co/3QZWhWy

05/14/2026

Why does audience segmentation matter for nonprofits? 🎯

Mikayla Tobin, Feathr Pro Strategist, explains why nonprofits need to go beyond broad messaging and think more intentionally about audience motivations.

Two supporters may care deeply about the same cause, but for completely different reasons:
📊 One may respond to measurable community impact
❤️ Another may connect emotionally to the mission

The more relevant your messaging becomes, the more effective your campaigns can be!

05/11/2026

Join us for a candid conversation tomorrow with association pro Kayla Goodall from the Wisconsin Assisted Living Association (WALA) as she shares how she’s using Novi AMS + Feathr to grow their reach and engagement.

You’ll hear a real-world experience, including what WALA was doing before, what’s changed, and what’s working now!

We'll dig into why email can't carry your entire strategy anymore, how to use member data to create smarter, more targeted campaigns that feel personal rather than generic, and when to automate and when to take a more hands-on approach.

Save your spot now 👉 https://go.feathr.co/4wFsfb1

05/07/2026

Your audience is already engaging, but are you showing up at the right time? 👀

Brock Edgar, Feathr Program Manager, walks through Smart Send campaigns and how they help you connect with supporters when they’re actually active.

📅 Planning an event?
📬 Sending updates soon?
🌐 Seeing traffic on your site?

Instead of waiting for a scheduled email, you can engage people while they’re already paying attention.

It’s a simple shift that keeps your message relevant, and your audience moving forward.

04/30/2026

The next generation of supporters engages differently and Erica Barrero, Feathr Pro Strategist, breaks down what that means for nonprofits.

Younger supporters aren’t waiting for a phone call or a campaign. They want to feel connected to your work in real time.

They’re looking for:
👀 Transparency into what you’re doing every day
📲 A consistent presence on social
🤝 Ways to feel like part of your mission
💬 Ongoing appreciation and acknowledgment

The takeaway is simple: showing up consistently helps turn interest into long-term engagement.

04/24/2026

Most campaigns don’t fail because of bad creative; they fail because they’re targeting the wrong people.

Join us for a live session where we're diving into one of the most overlooked (and most powerful) parts of your strategy: audience segmentation.

You’ll see how to move beyond broad targeting and start building intentional, high-performing audiences using Feathr’s segmentation tools, including how to:

🔽 Use filters like date ranges, activity, and reachability
🎯 Create precise targeting with include/exclude logic
🌐 Segment your website visitors in simple, effective ways

We’ll also share practical segmentation ideas you can start using immediately – plus a live walkthrough of how it all comes together inside the Feathr platform.

Save your spot here: https://go.feathr.co/4cXGBvj