Gold Lasso

11/10/2016

Mobile Email Design: Which Clients Support Media Queries and Images By Default
http://bit.ly/2fFH5Xp

11/10/2016

Mobile Email Design: Which Clients Support Media Queries and Images By Default
http://bit.ly/2fFH5Xp

09/30/2016

ads, email, mobile, responsive design, rendering, native ads

09/07/2016

The 4 W’s of Winning Mobile Emails
http://bit.ly/2cpZR4q

09/06/2016

The 4 W’s of Winning Mobile Emails
http://bit.ly/2cpZR4q

08/17/2016

“It shouldn’t be called a smartphone. It should really be called a “smart-inbox.” - Dave Hendricks, President of LiveIntent With a little calculation of the time you spend on your smartphone, you can probably see where he’s coming from.

08/07/2016

http://bit.ly/2aLYQ5g

Publishers pray for more Pokemon.

The world has gone mobile-crazy. (And with the advent of Pokemon Go, the craziness is clearly visible.) Publishers want to catch them too.

07/22/2016

What’s the best way to get heavy foot traffic to your new cafe in New York City? a) Rent a property right next to major tourist attractions and build your cafe there b) Buy a property out of the way of tourist attractions and build your cafe there (Yes, obviously buying a property next to major tour...

07/06/2016

http://bit.ly/GL_Pubs_Data
Are you giving away your data without fair compensation?

Written for Publishing Executive - Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on…

06/21/2016

The Publisher Spanfeller Media Group (SMG) is a fast growth media company, headed up by Jim Spanfeller, former CEO of Forbes. The Daily Meal (TDM) was the first site launched by SMG in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and the fast...

06/20/2016

Gold Lasso CEO, Elie Ashery, writes for Publishing Executive about how publishers are getting fleeced for their data by certain ad networks. http://bit.ly/1tu1w0d

Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers ab...

06/05/2016

Publishers still don't get mobile email while Facebook eats their lunch!