Lone Fir Creative

04/20/2023

ABM piqued your interest lately? 👀

If is an idea you’ve flirted with or can’t get out of your brain, then pop over to join us for our webinar on How to Convert More Qualified Leads With ABM on May 4th. We’ll be covering:

✔️ If ABM can be effective for your company
✔️ What investment is required for ABM to be impactful (budget, business structure, internal resources and software)
✔️ How to strategize for an effective ABM campaign

https://www.linkedin.com/video/event/urn:li:ugcPost:7051636730537373696/

Register and join us!

02/02/2023

“It’s just not worth it.”

We’ve all uttered these words just before we give up on something. If your customer is saying this, then you know you have a problem. The perceived value of your product is what keeps you in business. So if it goes down, your churn rate is likely to go up.

There are three primary things that cause a decrease in perceived value:
⌛Time
💰Cost
🚧Roadblocks

Your product should be easy to learn, bring some value for customers’ buck and eliminate any unnecessary barriers to use. That’s what makes it worth it.

02/01/2023

It’s easy to assess the value of tangible products. Is the quality, durability or usefulness of this item worth what I paid for it? With technology, however, the bulk of the value is often in the intangibles — time saved, ease of use, efficiencies — which leaves you with the tall order of creating perceived value around something your clients can’t necessarily hold in their hands.

People aren't buying your software, they are buying what they get out of your product.

01/26/2023

Need a quick breakdown of the features of Salesforce vs. HubSpot? Done 👇

https://hubs.ly/Q01yxKy-0

HubSpot vs. Salesforce. Each is a giant in the industry, used by enterprise clients and small businesses alike. But which one is right for your team?

01/24/2023

If there's something sales teams love it's when their marketing department funnels them consistent leads. How do you do that? Build a sales funnel!

Here's how to build one that works. https://hubs.ly/Q01yxHNW0

01/23/2023

New tools, new trends, new philosophies...there are always new things popping up in our marketing and sales world. Here to talk about some of the ones to watch in 2023 are Ashley and Ashlee (that's right, two Ashleys). Give it a listen and get the wheels turning with the latest episode of Marketing Tomorrow. https://hubs.ly/Q01yV5qz0

01/19/2023

Queue it up for your drive this morning 👉 it's all the essential things you need to know about how SEO is changing in 2023.

Listen to this episode from Marketing Tomorrow on Spotify. Google's information gain patent will once again change the way Google's search engine delivers content to users. Leah Champagne, copywriter and word nerd, read through the patent and is here to go through all the key points on what it is, h...

01/17/2023

There's a big update to SEO on the horizon — information gain. On the latest episode of Marketing Tomorrow, we got a summary of all the most important things to know about how information gain will change the ways users search and how we, as content creators, should be preparing for this next shift. Give it a listen and let us know what you think in the comments! https://hubs.ly/Q01ygLP90

01/14/2023

Get pumped for next week's episode of Marketing Tomorrow where we'll be talking about the future of SEO and Google's information gain patent. Hit follow or subscribe so you don't miss it. 👊
https://hubs.ly/Q01xGSh60

01/10/2023

🤖Is AI coming for our jobs?

That's what we're talking about in our very first ✨PODCAST✨ episode! *cue fighter jet flyover*✈️

In our new podcast, Marketing Tomorrow, we'll cover what's shifts are happening in our industry and how that can and should affect our day-to-day as sales and marketing nerds.
👉 A new episode drops each week.
👉 It's short enough to listen to on your commute.
👉 You'll walk away with something to think about or apply to your daily tasks.

Listen on Spotify: https://hubs.ly/Q01xvWDF0

Special thanks to Paul Roetzer and Mike Kaput at Marketing AI Institute who informed and inspired some of our conversation. 👏

Listen to this episode from Marketing Tomorrow on Spotify. Are robots going to replace all our jobs? Ashlee and Frank (Strategy and Innovation Manager at Lone Fir Creative) discuss how far back those fears go, if they are warranted and how AI will change the landscape of marketing and sales. Here ar...

01/04/2023

Something exciting is coming next week...
🎤👂➡️

12/09/2022

Always great when our team can meet up in person! Our leadership team just got back from an intense week planning for 2023, and maybe having a bit of fun too.🤗

Looking forward to the new year!