B1 Marketing Group

B1 Marketing Group B1 Marketing Group is a tech-enabled claimant acquisition firm built for law firms.

Using proprietary software and AI-assistance, we identify and qualify injured individuals for mass tort cases - delivering the right claimants to attorneys, at scale.

California lawmakers have approved legislation that could change how social-media platforms serve users under 16.The bil...
09/02/2026

California lawmakers have approved legislation that could change how social-media platforms serve users under 16.

The bill, AB 1709, would restrict certain engagement-focused features for younger users, including personalized algorithmic feeds, autoplay, and infinite-scroll experiences. Rather than banning social media accounts outright, the proposal focuses on whether platforms can provide these features to minors. The bill now awaits Gov. Gavin Newsom’s decision.

For firms and legal marketers following social media addiction litigation, the legislation is worth monitoring for several reasons:

• It places product design, not only content moderation, at the center of the youth-safety debate.

• It may create another legal and regulatory benchmark for allegations involving compulsive use, algorithmic recommendations, and engagement-driven platform features.

• It reinforces the growing importance of claimant screening and case documentation in social-media-harm matters.

• It could influence how similar cases, campaigns, and consumer-protection claims develop across other states.

The policy landscape is evolving alongside major litigation. Meta’s proposed settlement with state attorneys general includes up to $17.1 billion in payments and platform changes intended to protect younger users, including time limits and non-algorithmic feed options.

For firms evaluating this category, a strong acquisition strategy should be paired with clear qualification standards, documented harm allegations, age verification, platform-use history, and consistent claimant follow-up.

Camp Lejeune litigation is approaching an important inflection point.Four Track 1 cases are moving toward trial preparat...
09/01/2026

Camp Lejeune litigation is approaching an important inflection point.

Four Track 1 cases are moving toward trial preparation, while the parties continue working toward an October 30 deadline for a potential global settlement framework. The court has scheduled pre-trial status conferences for September 10, with trial dates potentially following in the weeks afterward.

The litigation’s size underscores why campaign and intake quality remain central for firms handling high-volume claims:

• More than 408,000 de-duplicated administrative claims have been filed with the Department of the Navy.

• Thousands of individual lawsuits remain pending in the Eastern District of North Carolina.

• DOJ reported that settlement offers exceeded $1 billion as of August 10, with more than $827 million paid.

As this litigation progresses, claimant acquisition is no longer simply about generating inquiries.

Firms need intake systems that prioritize claimant eligibility, exposure history, diagnosis support, documentation collection, responsive follow-up, and accurate file organization from the first conversation.

The next several weeks may shape the resolution path for thousands of Camp Lejeune claimants. For firms and marketers, it is also a reminder that a mature mass tort requires quality controls that can withstand greater scrutiny later in the case lifecycle.

BREAKING: A federal jury in Illinois has returned a defense verdict for Mead Johnson in the first preterm-infant-formula...
08/31/2026

BREAKING: A federal jury in Illinois has returned a defense verdict for Mead Johnson in the first preterm-infant-formula MDL bellwether case to reach a jury.

The case involved allegations that Mead Johnson’s Enfamil Premature formula contributed to a premature infant developing necrotizing enterocolitis (NEC), a serious intestinal disease, and that the company did not adequately warn of the alleged risks. The jury found in Mead Johnson’s favor.

The outcome marks a notable defense development in the federal Preterm Infant Nutrition Products Litigation, MDL No. 3026, now pending in the U.S. District Court for the Northern District of Illinois.

Still, the verdict applies only to this individual bellwether case. It does not resolve the broader NEC baby formula litigation, which includes hundreds of remaining federal and state-court claims. Earlier formula cases have produced both plaintiff and defense outcomes, leaving the litigation significant for affected families, counsel, manufacturers, and the mass-tort industry.

B1 Marketing will continue tracking key developments in NEC baby formula litigation and the evolving mass-tort landscape.

A significant milestone has been reached in the federal preterm infant formula litigation: the first bellwether case in ...
08/30/2026

A significant milestone has been reached in the federal preterm infant formula litigation: the first bellwether case in MDL No. 3026 has begun before a jury.

Levin, Rojas, Camassar & Reck LLC is proud to be part of the Plaintiffs’ Trial Team in Inman v. Mead Johnson & Company, LLC, now being tried in the U.S. District Court for the Northern District of Illinois before U.S. District Judge Rebecca R. Pallmeyer.

Jose Rojas is serving as lead trial counsel. He is joined on the Plaintiffs’ Trial Team by Fu Debrosse and Je Yon Jung of DiCello Levitt, as well as Pearl Robertson of Irpino Law.

The case was selected through the federal bellwether process, with Inman among Mead Johnson’s defense-selected bellwether cases. It concerns allegations involving preterm infant nutritional products and necrotizing enterocolitis (NEC).

As the first federal bellwether trial in this MDL to reach a jury, the proceeding will provide an important early examination of the scientific, warning, and liability issues that appear throughout the broader litigation.

The allegations are contested, and no liability has been established. This individual case remains pending.

You can spend thousands generating leads, only to lose money when unqualified files make it through intake. It happens a...
08/28/2026

You can spend thousands generating leads, only to lose money when unqualified files make it through intake.

It happens all the time.

A claimant comes in.
An intake agent starts working the file.
Time is spent asking questions, collecting information, chasing documents, and getting signatures.

Then someone discovers the claimant does not meet the firm’s criteria.

The marketing spend is already gone.
The intake time is already spent.
And your team still has to clean up the file.

That is the problem Intake Firewall is built to address.

Intake Firewall applies the law firm’s approved qualification and DQ rules during intake.

It can help control:

• Qualification and disqualification criteria
• State and SOL requirements
• Identity and contact validation
• Consent and TrustedForm validation
• Duplicate and risk checks
• Document collection
• HIPAA authorizations
• E-signing and retainer workflows
• QC and file delivery

The goal is simple:

Stop spending staff time and marketing dollars on files that should have been stopped earlier.

For the firms we are currently accepting, cases can move through a controlled intake process before reaching your team for review.

Interested in seeing how Intake Firewall works?

Contact us for a demo and see how your firm can put more control between the incoming claimant and your intake team.

Nevada’s $184 million resolution with Meta signals that the legal pressure surrounding youth social-media harms is conti...
08/27/2026

Nevada’s $184 million resolution with Meta signals that the legal pressure surrounding youth social-media harms is continuing to build.

The state’s recovery is part of a broader multistate agreement addressing allegations that Facebook and Instagram were designed in ways that may promote excessive use among minors. The settlement also calls for new safeguards intended to reduce screen time and strengthen protections for younger users.

While the agreement marks a major government-enforcement outcome, it does not close the door on the wider litigation landscape. Individual injury claims and school-district cases remain pending in the federal Social Media Addiction MDL, where plaintiffs continue to raise questions about platform design, youth mental health, and corporate accountability.

This distinction matters. A state settlement can create meaningful reforms and financial recovery for governments while separate claims by families, students, and school systems continue through the court process.

Meta has agreed to pay up to $16.68 billion to settle a major federal lawsuit brought by a coalition of 29 states over a...
08/26/2026

Meta has agreed to pay up to $16.68 billion to settle a major federal lawsuit brought by a coalition of 29 states over allegations that Facebook and Instagram were designed in ways that encouraged addictive use among children and teenagers. The proposed agreement would bring an end to a closely watched trial in Oakland, California, but it still requires approval from U.S. District Judge Yvonne Gonzalez Rogers.

The states alleged that Meta used platform features and engagement systems that kept younger users online for extended periods, misled families about safety risks, and improperly collected data from children under 13. Meta has denied the allegations and any liability under the settlement.

The deal goes beyond financial payments. It would require Meta to introduce daily usage limits for teenagers, nighttime restrictions, stronger age-assurance measures, enhanced parental supervision tools, and independent compliance oversight. More than $2 billion of the proposed payout is expected to be directed to California.

If approved, the settlement would represent one of the most significant resolutions yet in the growing legal battle over youth social media use. The agreement does not establish that Meta caused the alleged harms, but it could reshape how Facebook and Instagram manage teenage accounts and protect younger users going forward.

Federal judges have ordered lawsuits involving PFAS chemicals in firefighter turnout gear to be centralized in the Distr...
08/25/2026

Federal judges have ordered lawsuits involving PFAS chemicals in firefighter turnout gear to be centralized in the District of Minnesota, creating a new multidistrict litigation before U.S. District Judge Jeffrey M. Bryan. The cases allege that manufacturers sold protective gear containing PFAS, often called “forever chemicals,” while failing to adequately warn firefighters and purchasers about alleged long-term health risks.

PFAS have been used in turnout gear for years because of their resistance to heat, water and oil. However, these chemicals can persist in the environment and the human body, raising concerns about repeated occupational exposure. The lawsuits claim manufacturers knew or should have known about potential risks and continued marketing the products without sufficient warnings.

The new litigation is titled In re: Non-AFFF Firefighter Turnout Gear Marketing, Sales Practices, and Products Liability Litigation. It will cover federal claims involving PFAS in protective gear that do not also involve exposure to aqueous film-forming foam, or AFFF. The JPML said centralization was appropriate because the cases share common issues involving product warnings, marketing practices, manufacturers’ knowledge, and potential class certification.

The order initially transfers five cases into the Minnesota MDL, while additional related actions may follow. Centralizing the litigation is expected to streamline discovery, reduce duplicate proceedings and help courts address overlapping allegations more efficiently. The manufacturers have not been found liable, and the claims remain allegations that will be tested through the litigation process.

TikTok has agreed to pay $400 million to resolve a U.S. Justice Department lawsuit alleging violations of the Children’s...
08/24/2026

TikTok has agreed to pay $400 million to resolve a U.S. Justice Department lawsuit alleging violations of the Children’s Online Privacy Protection Act (COPPA).

The case, filed in 2024, accused the platform of collecting and retaining personal information from children under 13 without obtaining the required parental consent.

Under the settlement, TikTok will pay $300 million immediately and an additional $100 million once a previous consent decree involving its predecessor, Musical.ly, is vacated. The Justice Department described the agreement as one of the largest recoveries ever obtained in a COPPA case.

The government’s allegations included claims that TikTok knowingly allowed young children to create accounts, collected their personal information, and in some cases failed to delete accounts after parents requested removal. Since the lawsuit was filed, TikTok has made changes to its ownership, compliance systems, age controls, parental oversight, and privacy practices.

The settlement resolves the federal litigation without a determination of liability. The Justice Department emphasized that the underlying claims were allegations, while TikTok has previously denied wrongdoing. The agreement nevertheless represents a major development in the growing legal scrutiny surrounding children’s privacy and safety on social media platforms.

At B1 Marketing, we are watching developments like this closely as privacy, compliance, and platform accountability continue to shape the social media landscape.

Abbott Laboratories has agreed to pay approximately $670 million to resolve the high-profile Gill case and NEC-related c...
08/23/2026

Abbott Laboratories has agreed to pay approximately $670 million to resolve the high-profile Gill case and NEC-related claims involving about 2,000 additional infants, marking one of the largest developments yet in the nationwide premature infant formula litigation.

The agreement includes the Gill case, where a St. Louis jury awarded $495 million in 2024 after finding that Abbott failed to adequately warn about the alleged risk of necrotizing enterocolitis, or NEC, associated with its specialty formula for premature infants.

Abbott had continued to challenge that verdict but chose to settle rather than pursue further appeals or face a judgment that had grown to roughly $600 million with accrued interest.

Abbott says the settlement is a compromise of disputed claims and not an admission of liability. The company continues to maintain that its preterm infant formulas are safe and necessary and disputes allegations that they cause NEC. Even after the settlement, roughly 1,700 lawsuits involving claims on behalf of about 12,700 infants remain pending in federal and state courts.

The timing is especially significant because the first federal jury trial against Mead Johnson involving its Enfamil premature infant formula is now underway. That trial will be closely watched as another important test of the scientific evidence, warning claims, and potential liability theories shaping the broader NEC baby formula litigation.

Address

2162 E Williams Field Road, Ste 111-B 1
Gilbert, AZ
85295

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18003721442

Alerts

Be the first to know and let us send you an email when B1 Marketing Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share