11/26/2025
Recently, I collaborated with Katy Ward of New Story Marketing to develop a website for Brain Bias Being,a nonprofit organization presenting interactive and emotionally engaging workshops to foster belonging among staff members.
The principals of Brain Bias Being, Dr. AZA Allsop and Bruce Birren, PhD, both scientists and researchers, lead their workshops at various workplaces in the Boston Metropolitan area, including the Broad Institute, Harvard Medical School, Boston College, Myrtle Baptist Church, among others.
Their work leverages neuroscience to neutralize the effects of cognitive bias. Doing so allows other parts of the brain to view differences, not as barriers, but as opportunities to include new and previously unused perspectives when developing ideas. This fosters a sense of belonging, which in turn accelerates innovation.
Katy and I were asked to use our expertise: web design, content strategy, and copywriting to craft a website for AZA and Bruce that described their endeavor in language that is inviting to read, clearly explains and defines Brain Bias Being's approach, and the benefits organizations and staff receive.
Katy, an experienced copywriter and brand strategist with a history of working with mission-driven organizations, met with Birren and Allsop to understand how their approach differs from that of other organizations doing similar work, and how science and AZA's and Bruce's relationship informs their methods.
As Katy wrote and revised the copy, I conducted an extensive brand analysis. I created moodboards to give Allsop and Birren a sense of the visuals for their new website and the market they might target.
After the copy was finalized, I built mockups, which were revised and refined in Adobe XD. And after a round of revisions, the final, working website was developed using a page builder named Oxygen sitting upon WordPress.
The final result can be seen here at https://brainbiasbeing.org.
If you like this website and are in the market for developing your own website, please message me. I'd be pleased to listen to you about your ideas for your website and how I can help.
