RED66 Marketing

08/31/2026

Two takeaways from SEO this week and both come down to the same question: where should you actually be putting your attention?

First: is GEO its own discipline, or just SEO with an AI label bolted on? Someone asked Google's John Mueller if certain industries could skip GEO and focus purely on SEO. His answer: from Google's side, there's nothing special to do for AI search results, since they're pulled straight from the same crawled index used for regular search.

If you've been wondering whether you need a separate AI search strategy, this is about as close to a direct answer as you'll get. Good SEO is good GEO.

🔗 https://bit.ly/46C3Sig

Second: ChatGPT searched an individual subreddit by name this week, r/whatnotapp specifically, and gave it six of eight citations in that answer. Reddit's overall citation share has been dropping in other queries, but this shows it's query-dependent, not a shutdown. When the best answer lives in one community, ChatGPT goes and gets it.

Reddit used to matter mostly because its threads ranked well in Google. Now AI tools are citing it directly, and more people are searching Reddit on its own instead of going through Google first.

🔗 https://bit.ly/3UINABA

08/27/2026

Curious what we’d find?

Our free sample audit walks through what we look for, what we flag, and how we turn those findings into a plan you can actually use.

If the sample has you looking at your own account and wondering what you might be missing, request an audit of your account and we’ll take a closer look.

Get our free PPC audit:
https://bit.ly/4qI3JDy

08/26/2026

You may think what your company offers is too complex for a marketing agency to understand. That's not the case.

Our work with ARC Technology Solutions was just that. Taking very technical information and making it work across different channels so it's clear to the best prospects, customers, and even their own employees. Big changes and goals often take big communications.

A comprehensive business strategy brought clarity to their positioning, website, presentations, sales efforts and so much more.

See how we can help your marketing align across all channels. And, don't take our word for it, see what Daniel has to say about working with us.

If you’re ready to move the needle on your marketing, let's connect! https://bit.ly/40ORhF8

08/24/2026

Two things standing out in SEO this week.

Last week Anthropic announced invisible watermarks on Claude outputs. This week they revealed exactly how it works. The watermark isn't hidden characters or metadata. It's built into the word selection process itself during text generation. Light editing probably won't remove it, but a full rewrite will. Anthropic also plans to release a detection API.

🔗 https://bit.ly/3UgNSj1

Google also started rolling out the August 2026 spam update, its third of the year. No new spam policies came with it, but if you're seeing ranking movement, check your Search Console data from August 18 forward. Recovery from spam updates can take months, so the sooner you catch it the better.

🔗 https://bit.ly/4hLwQ6l

08/21/2026

Happy 3 years to our SEO expert, Megan! 🥳

Megan keeps SEO on track by staying up on the latest news, making sure our clients are showing up in search, writing content that answers the questions people are actually asking, and keeping all of us organized along the way.

She’s also always ready with the perfect meme, a good book recommendation, and a new idea for our internal party planning committee. ❤️

We love having you on the team!

08/19/2026

Rebecca is hosting a webinar TOMORROW!

She’s talking about building a professional brand that actually works for you: showing your value, building real relationships, growing your influence, and making sure your expertise doesn't go unnoticed.

She'll also be sharing lessons from her own journey building RED66 and a whole lot of practical takeaways you can put to work right away.

You can register here: https://www.trsa.org/event/own-the-room/

A strong professional brand is more than visibility or good LinkedIn profile. It is the foundation for building credibility, earning trust, and creating opportunities for career advancement. In this webinar, attendees will explore how authentic leadership, strategic relationship-building, and consis...

08/17/2026

Lots of noise in SEO this week. Google Analytics added campaign benchmarking, Google updated Business Profile name guidelines, and Common Crawl visibility is becoming a real conversation in AI circles.

But the big news we’re taking note of is that Anthropic announced it's embedding invisible watermarks in text produced by Claude and adding signed metadata to generated image files. This is rolling out worldwide, not just in the EU.

Something really important to note: a watermark can appear on human-written text that Claude only edited, translated, or summarized. A detected mark means Claude was involved. It doesn't mean Claude wrote it.

🔗https://bit.ly/4qdCpwo

The lines around AI content just got a lot blurrier. And that matters for every team using these tools.

08/14/2026

A special thank you to our amazing clients at Gull Lake Marine for the BEST boat day! We had so much fun taking one of their Harris rentals out on Gull Lake yesterday.

08/13/2026

What do you do when you have a brand new show to promote every few weeks?

For The Barn Theatre, you need a marketing strategy that can move just as quickly as the season does.

We built a paid social strategy that keeps the Barn in front of its regional audience, swaps creative as each new production hits the stage, and drives people straight to the website.

Take a look at the case study to see how we kept the ads moving right along with the shows:
https://bit.ly/4g9Y1VS

08/10/2026

Every week we're reading, testing, and staying on top of what's changing in search. Here's what stood out this week.

Zero-click searches just hit an all-time high. June was a record low for organic clicks from Google, and informational searches jumped from 59% to 65% of all queries in Q2. If your strategy is built purely around traffic, it's time to rethink what visibility actually means.

🔗 https://bit.ly/4fM3e7C

And if your business has a physical location, pay attention to your listings. AI assistants are now reading your name, address, hours, and reviews across every platform to decide who makes the short list. One inconsistency could leave you off it entirely.

🔗 https://bit.ly/4592xz0

Search is changing fast. We'll keep sharing what we find.