Become Unmistakable

Become Unmistakable A software and training firm that helps organizations take a people-centric approach to drive maximu

By now many New Year's resolutions have been shelved for next year, but we're just getting started!We hit the ground run...
02/03/2026

By now many New Year's resolutions have been shelved for next year, but we're just getting started!

We hit the ground running in 2026 with trips to Jacksonville, New Brunswick, and Colorado (we may have spent some time skiing, too). We've been so focused on what's next that we almost forgot to look back.

2025 was good to us.
Thanks to every partner, leader, and event host who has trusted us with your people. We can't wait to see how everything lands in 2026!

Thank You! Thank You! Thank You! 🥂✨️

We’ve been saying it for years: burnout isn’t just a problem to name—it’s a signal that managers need better support.Sim...
09/11/2025

We’ve been saying it for years: burnout isn’t just a problem to name—it’s a signal that managers need better support.

Simon Sinek’s recent article highlights the realities of manager burnout. Naming the problem opens the door to practical solutions.

Our focus is on lifting the capability lid for managers (Manager Upskilling) through training and software that equips them to lead well. At the center of that is our proven framework: Connect, Align, Coach.

CONNECT → Human connection reduces turnover and increases engagement.
ALIGN → Aligning personal, professional, and organizational values connects daily efforts to something bigger than the task list.
COACH → Coaching drives effectiveness and builds self-confidence while creating space for feedback and innovation.

The takeaway? Manager burnout isn’t inevitable. When managers have the right tools and training, they can give their people a voice, a purpose, and a plan.

We have the tools and training to support your managers. What step will you take before year’s end to support yours?

Development > DelegationOne of the biggest challenges managers face? Delegation. But here’s the shift: delegation isn’t ...
08/28/2025

Development > Delegation

One of the biggest challenges managers face? Delegation.

But here’s the shift: delegation isn’t just about handing off tasks—it’s about development.

In yesterday’s session, leaders laughed as they brainstormed how to teach a kid to swim, ride a bike, or even use the bathroom. Then it clicked—those aren’t delegations, they’re development processes.

Every leader left with a plan to grow their people, not just offload work.

Thanks to for inviting us to hang with your awesome leaders.

🤔Think back…who taught you to ‘ride the bike’ in your career?

We are huge proponents of measuring “culture contribution” over “culture fit” to overcome this reality. Sure, I might wa...
08/02/2025

We are huge proponents of measuring “culture contribution” over “culture fit” to overcome this reality.

Sure, I might want to grab coffee or beer with some folks who are friendly, but I’m not going to partner on a project with them if I can’t trust their effort, ownership, follow through, and we have no way of measuring for accountability.

We believe regular coaching in a user friendly system sets managers up for the most success in connecting personally, aligning personal values with organizational values, and coaching that includes celebrating wins, making plans for overcoming falling short, and focus on growth and development.

If you want to know more about our peer feedback reports, our manager UpSKILLING software platform, or our leadership training; hit us with a dm. We can help!

People do not fit neatly into excel sheets. While analytical and logical skills certainly have an important place in bus...
06/12/2025

People do not fit neatly into excel sheets.

While analytical and logical skills certainly have an important place in business, leaders need to learn when and how to lean into creativity, imagination and emotion when building relationships and launching big ideas.

Learn about co-authors Mike and Rob’s successful journey in making tools for managers to create a scalable, right-brained work culture.
https://loom.ly/lCP_FBM

Curious what all the fuss is about? Readers are loving Mike and Rob's revolutionary approach to scaling culture through ...
06/03/2025

Curious what all the fuss is about?

Readers are loving Mike and Rob's revolutionary approach to scaling culture through building manager confidence to foster psychological safety.

If you’ve read it, we’d love to hear your thoughts too! Share your review and join the conversation.

Get your copy now!
https://loom.ly/lCP_FBM

When a banking CEO with 40 years of experience says, 'This was the first time I enjoyed performance reviews!'—you know s...
05/30/2025

When a banking CEO with 40 years of experience says, 'This was the first time I enjoyed performance reviews!'—you know something revolutionary is happening.

For other stories on how scalable relationship-centered leadership has transformed companies across industries, get your copy of “Right-Brain Justified” today.

https://loom.ly/lCP_FBM

05/28/2025

“AI is the great equalizer.”

As AI levels the playing field on organizations’ technical capabilities, the real competitive advantage will shift to human connection.

"Right-Brain Justified" presents a leadership approach built specifically for this new relationship-based economy—where empathy, creativity and meaningful connections set you apart.

Learn how to transform your leadership style and unlock opportunities in this rapidly evolving landscape.

Order your copy today!
https://loom.ly/lCP_FBM

“This sounds like a bunch of hug and tickle.”This is what Andy, a Marine and manufacturing manager, said five minutes in...
05/22/2025

“This sounds like a bunch of hug and tickle.”

This is what Andy, a Marine and manufacturing manager, said five minutes into our leadership program.

But within the next six months, Andy’s experience not only transformed his leadership style and his team’s experience, but also his life.

Swipe to see Andy’s journey from skeptic to advocate.

For more stories like Andy’s, order your copy of “Right-Brain Justified” today!
https://loom.ly/lCP_FBM

“You have no idea how much brain science is in this!”In “Right-Brain Justified,” our co-authors introduce their brain sc...
05/20/2025

“You have no idea how much brain science is in this!”

In “Right-Brain Justified,” our co-authors introduce their brain science-backed methodology for helping leaders access both their logical and emotional intelligence to create extraordinary workplaces.

Work like Amy Edmondson’s explains HOW our processes work so well—creating psychological safety is crucial in fostering learning, engagement, and high performance—unlocking human potential to drive measurable business results.

To learn more, order your copy today!
https://loom.ly/bNNSlso

Let’s reclaim the human element in the workplace. In a world obsessed with metrics, KPIs, and automation, we’ve often fo...
05/15/2025

Let’s reclaim the human element in the workplace.

In a world obsessed with metrics, KPIs, and automation, we’ve often forgotten the most powerful asset of any organization: its people.

Looking to transform your leadership and create an unmistakable work culture? Check out “Right-Brain Justified,” available for order now.
https://loom.ly/lCP_FBM

05/13/2025

Tired of the revolving door? Many leaders try to solve turnover by buying talent instead of building it—only to create more turnover.

“Right-Brain Justified,” a new book by leadership experts Mike Novakoski and Rob Dwortz, reveals practical strategies for upskilling managers who can then inspire loyalty and commitment in their teams through meaningful connection.

Learn how to create a culture where leaders develop other leaders.

Order your copy today!
https://loom.ly/bNNSlso

Address

100 Grandville Avenue SW, Suite 302
Grand Rapids, MI
49503

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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