Roots Marketing

09/02/2026

Posting when you have time is not really a content strategy.

If your marketing feels scattered, the problem may not be a lack of ideas. It may be that the ideas are not tied to clear goals, priorities, or a plan your team can actually follow.

A simple content calendar can help turn random activity into consistent, measurable progress.

08/31/2026

A good marketing partner should make your team stronger, not create more work for them.

That means understanding where your internal team is already effective, filling the gaps that are slowing things down, and bringing strategy and ex*****on together without stepping on toes.

We break down what to look for in a marketing partner that can actually work alongside your team.

Learn what to look for in a marketing partner who can work alongside your internal team, fill gaps, and keep strategy and ex*****on moving.

08/28/2026

Strong organizations need messaging that speaks clearly to the people they are trying to reach.

We recently worked with Joanna Hogan at Inspire Generosity to refresh the website content so it better reflects her work with giving partners and nonprofit leaders. The goal was to make the messaging more current, relevant, and aligned with the conversations she is having with her audience today.

Take a look at the updated site:
https://www.inspire-generosity.com/

08/26/2026

A strong marketing partnership should feel thoughtful, responsive, and dependable from start to finish.

We appreciate Alex Trierweiler and the team at Fence Brothers for trusting Roots with their marketing needs and for sharing such kind words about the experience.

There’s no better compliment than knowing the work delivered on expectations.

08/24/2026

Bad marketing does not always look obviously bad. Sometimes it looks like an outdated website, ads nobody has reviewed in months, or a message that no longer reflects the company you have become.

Those things are easy to put off because nothing appears to be broken. But over time, they can cost you leads, waste budget, and make it harder for the right customers to understand why they should choose you.

Our latest blog looks at the hidden cost of letting marketing drift—and why fixing it usually does not require starting over.

The cost of bad marketing rarely shows up as a loss on a balance sheet. Instead, it looks like silence or a lack of good leads.

08/21/2026

The Family Business Alliance has spent 20 years building a community where family-owned businesses across West Michigan can share experiences, learn from one another, and navigate the unique challenges that come with running a family enterprise. Through peer groups, leadership development, and educational programs, they're helping preserve and strengthen family businesses for generations to come.

We're proud to support their work and help tell their story online.

Grand Rapids area family business succession planning for the coming generations. Creating connections, elevating leadership, and navigating governance.

08/19/2026

We recently partnered with Performance Formulation Solutions to develop new branding and a website that better communicates its expertise in high-performance chemistries for wood and engineered wood applications.

Take a look at the project and see how it came together.

https://www.rootsmarketinggr.com/portfolio-piece/performance-formulation-solutions/

08/17/2026

Many marketing agencies require a one-year contract. Roots Marketing doesn't.

That's not because we think marketing happens overnight—it doesn't. Good marketing takes time. But we also believe long-term relationships should be earned, not required. Our average client has been with us for more than five years. They stay because the relationship works, not because a contract says they have to.



Read the blog:

Learn why Roots Marketing earns long-term client relationships through trust, communication, and results—not marketing contracts.

08/14/2026

In the West Michigan Is Going Places series we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community.

Here we talked with Jace Morgan of Technical Air Products which designs and manufactures modular softwall and rigidwall cleanrooms, cleanroom components, and cleanroom accessories and furniture.

Read the full interview.

We talk with Jace Morgan of Technical Air Products about his business designing and manufacturing cleanrooms for a global clientele.

08/12/2026

Website performance matters.

From smoother migrations to faster load times and dependable support, we're committed to helping our clients build a stronger online presence.

Thank you, Taproot Pictures, for the kind words!