Elexicon

01/27/2021

Thank you to the Grand Rapids Chamber for making this video that demonstrates why we're all so proud to call West Michigan home. We're glad and grateful to be part of this community!

11/03/2020

We agree. If anything this exercise should have been turned around. The Google Drive triangle should have been made more clear (folder or cloud), rather than the others being designed to look like the most ambiguous icon.

07/23/2020

Advice to app users from a UI/UX expert: When in doubt, you may be able to find the function you're looking for under the "dot-dot-dot/ellipsis menu." Apps cram all kinds of stuff under there, so take a look. Advice to app developers from a UI/UX expert: "Really?"

06/25/2020

Our Content Strategist Matt Saler found parallels between the premise of a very popular and relevant book, and Elexicon's approach to our clients' communication strategies and services. (Spoiler alert: Trust the experts.)

How Elexicon’s retainer service can help you manage risks to your marketing efforts in uncertain times.

06/19/2020

Brion's at the office today and was wondering what all the noise was outside this morning :) Looks like Ionia Avenue will be converted into the Safe Streets setup for all our bar and restaurant neighbors this summer. Cool!

06/12/2020

An amazing blog post by Mike Rosen from our good friends . The imaginations of innovators will lead us out if this crisis and into a better future.

The idea of re-imagining the mall of 30 years ago and converting shopping centers into experience-based hubs is not new. However, as change brings new opportunities, I believe we need to prepare for fresh trends and concepts to evolve.

06/11/2020

We're baaaack! A few of us in the office for a 6-feet-apart whiteboard session, at least. Feels great! And Joe has maintained his ability to conjure what he's thinking onto the whiteboard from the palm of his hand 😀

05/28/2020

The MIHIN is underway! Our UX Director Calvin Chopp is working with the Augusto Digital team to create a portal where a patient can login to see all medical information from any and all health providers they visit. Good luck Cal!

05/14/2020

Mike shared this National Geographic article that takes a deeper dive into Zoom meetings and how to (attempt to) survive today's web meeting marathons.

Video calls seemed an elegant solution to remote work, but they wear on the psyche in complicated ways.

05/07/2020

More beautiful visual and written storytelling by the Health Beat team about the amazing people at Spectrum Health.

In a unit dedicated to caring for COVID-19 patients, health care workers speak with compassion and pride about their roles.