Highland Group

Highland Group Advertising. Design. Scotch tasting by appointment only. WeAreHG. It’s more than our URL. You deserve nothing less. Our approach? Captivate by design.

It’s our promise of a smart team of creative thinkers to help transform your business. Infuse every initiative with strategy, creativity and technology. We nurture enduring partnerships with our clients and may serve as an extended marketing team for businesses in transition or rapid growth. Many of the world’s most prestigious creative competitions have recognized our work: Communication Arts, Pr

int, How Magazine, Luerzers Archive, ADDYs, Telly Awards and Graphis. Our business has been selected by the State of Michigan as a “50 Companies to Watch Winner” and was awarded “101 Best & Brightest Companies to Work For.”

05/22/2026

Helping brands feel connected to the places they call home is one of our favorite tricks. 🪄

That’s precisely what we did for Railview Lofts, a new living community in Ludington, MI. We created branding and logo design inspired by the surrounding railway views and the character of Northern Michigan living.

Can you spot the subtle railway inspiration woven into the logo?

A lot of organizations assume they need to increase their marketing efforts if growth slows down. But more times than no...
05/19/2026

A lot of organizations assume they need to increase their marketing efforts if growth slows down. But more times than not, the real issue isn’t volume…

Our latest blog explores how brand clarity influences growth and the three biggest things shaping how audiences perceive your brand.

Read the full article at the link in bio.

05/08/2026

And just like that… we’ve (almost) officially wrapped Small Business Week with @ Jeffrey Richard Salon!

Carissa and Patrick met with our team at the HG office today to see the ✨big reveal✨ of their full brand guidelines and website — plus, a thorough tutorial of how to use their new site from our Lead Web Developer Noel, and brainstorming their launch plan.

The cherry on top of an already exceptional week was hearing Carissa speak on what this new brand and website means to them and the direction their business is growing. ❤️

We can’t wait to reveal the finished product with you all on Monday! Stay tuned. 🎉

05/07/2026

It’s already Day 4 (!!) of Small Business Week, and we’re in full go mode to finish up our branding and website project sprint with !

Today, our project manager Marlee takes you through our day of snapping more photos in the salon, our creative team hard at work to build the website and the cutest surprise visitor to brighten our day even more. ☀️

Tomorrow is the big brand + web reveal — keep your eyes peeled. We can’t wait to share!

05/06/2026

And just like that, Day 3 of Small Business Week is in the books!

From building design systems to kicking off the web design and development process and finalizing brand messaging, the team was busy collaborating on bringing the new Jeffrey Richard Salon brand to life.

Stay tuned for tomorrow as we kick off social media and signage. 🤩

05/05/2026

Day 2 of Small Business Week: ✅

Following our kickoff yesterday, we presented with two branding concepts… and we have a winner! We can’t wait to share the final product at the end of the week.

We’ve also been hard at work to build out their brand guidelines, including visual branding and brand messaging. Listen through the video for a messaging tip from our copywriter and content strategist, Natalie.

05/04/2026

It’s Small Business Week, which means we officially got to kick off our HG Brand Forward project with to create a brand and website for them in just one week.

Today, our team met with owners Carissa and Patrick to get a tour of the salon and go more in depth with their needs and desires for their refreshed brand, website and marketing moving forward.

From here, we’ll be working hard to design two branding concepts for them and create their brand guidelines, including visual and messaging direction. Then, we’ll dive into bringing it to life on their website and marketing assets.

Stay tuned for updates from our team every day as we take you behind the scenes of the magic behind this process and Jeffrey Richard Salon’s brand transformation!

Change is inevitable in business, and without clear communication your brand can get lost in the shuffle. Even the most ...
04/21/2026

Change is inevitable in business, and without clear communication your brand can get lost in the shuffle. Even the most exciting transitions can create confusion, misalignment or a loss of trust.

Read our thoughts on how to stay ahead of change and turn it into an opportunity to reinforce your brand at the link in bio. 🙂‍↕️

AI may be able to generate content in a matter of seconds, but the work that truly resonates still comes from human expe...
04/13/2026

AI may be able to generate content in a matter of seconds, but the work that truly resonates still comes from human experience.

The kind of campaigns that stay with people well beyond their run time are the ones that come from real, lived emotions — joy, heartbreak, courage, doubt… the universal experiences that only people can really, truly emulate.

That’s the difference between content that feeds an algorithm and creative that actually moves people.

Read our thoughts on why humanity is still marketing’s strongest advantage at the link in bio. 🤝

04/09/2026

Small business owners, this one’s for you. 👀

If your business has grown but your brand hasn’t quite caught up yet, we’d love to help.

To celebrate our 25th anniversary and Small Business Week, HG is giving away a brand + website to one West Michigan small business! 🥳

We’re looking for service-based and product-based businesses doing great work in the community (e.g. local shops, studios, consultants, makers and more) that are ready for a stronger brand presence.

Key dates:
-Applications due: 4/19
-Applicant selection: Week of 4/20
-Pre-work questionnaire due: Week of 4/27
-Project week: May 4–8

Apply at the link in bio, or tag a business owner who should apply!

As the sun sets on Jen's second term on the Grand Rapids Chamber board, we're celebrating her, her inspiring leadership ...
01/21/2026

As the sun sets on Jen's second term on the Grand Rapids Chamber board, we're celebrating her, her inspiring leadership and the energizing momentum she brings to the GR Chamber, our team and the community. ✨

Congrats Jen! 🎉 We're so excited to see what ventures you embark on next!

Address

645 Cherry Street SE Ste 200
Grand Rapids, MI
49503

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16165288936

Website

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