What are the opening hours?

Monday 8:30am - 5:30pm Tuesday 8:30am - 5:30pm Wednesday 8:30am - 5:30pm Thursday 8:30am - 5:30pm Friday 8:30am - 5:30pm

The C2 Group

Name: The C2 Group
Address: 560 5th Street NW Suite 400, Grand Rapids, MI, 49504, US
Telephone: +16165389895

C2 is a MI-based web design and development agency specialized in CMS and ecommerce solutions.

The C2 Group is a web agency based in Grand Rapids, Michigan that exists to enable talented people to thrive through digital. We specialize in designing, developing, and supporting custom CMS and ecommerce solutions. From strategy to implementation, adoption, and support, everything we do is engineered to empower the success of our clients, their teams, and their customers. With a niche for browse

r-based business solutions, our team of 40 offers high-touch service with a commitment to a “no surprises” delivery throughout the software development lifecycle. Our offerings include digital transformation services, UX and visual design, web and application development, adoption and business enablement, continuous support and optimization, and cloud hosting managed services. We have been providing digital solutions to organizations for over 15 years within verticals such as manufacturing and distribution, consumer goods, financial services, higher education, and more. Our team values an intentional, enthusiastic, and low-ego approach to client service and team interactions. We’re proud to promote a company culture and work environment recognized twice among the nation’s Best and Brightest Companies to Work For, as well as being a five-time Best and Brightest winner in West Michigan.

05/15/2026

We talk about Low Ego as a core value. Leadership and Self-Deception is one of the books that shaped what that means to us.

The idea is simple in theory, though difficult in practice. When we stop seeing the people around us as people, and start seeing them as obstacles or tools, we can create the very friction we blame on everyone else. The book calls it being "in the box."

The harder part: we rarely notice when we're doing it.

Good teams stay honest about this. It's part of how we try to show up for each other and for clients.

Worth a read if you haven't yet.

05/11/2026

Some of our favorite work happens away from the screen.

This last Friday, the C2 team took some time to volunteer at IKUS Special Needs Camp, where we painted some of their camp buildings as part of a service project.

It was a good reminder of why we do what we do, as well as who we get to do it with.

05/05/2026

C2 is proud to announce our sponsorship of Pi Academy!

They introduce underrepresented youth to coding, robotics, and electronics through hands-on learning, and pair it with mentorship and tech access that greatly improves their learning experience.

We are happy to support their mission.

05/01/2026

Predictive AI and generative AI are not simple variations on the same thing. They work differently and require different inputs.

Predictive AI draws patterns from historical data to forecast outcomes. Generative AI (like LLMs) constructs new outputs from a retrieval layer connected to your content environment.

Many AI integration decisions treat these two as interchangeable early on in the evaluation.

The governance of the content your AI uses should not be a downstream consideration. It is a precondition to success.

We published a piece this week that lays out the mechanics: how LLMs work, what RAG does, why ungoverned content environments produce unreliable outputs, and where organizations should focus before they sign a contract.

Link in the comments.

04/22/2026

It's been a great time at inVest48 this week.

We've had lots of excellent discussions around member experience, production velocity, and durable automation.

It is exciting to bring value to CUs and their members!

More to share soon.

04/20/2026

Best of luck to the C2 team attending inVest48 this week!

We are looking forward to hearing the conversations on the platforms people are evaluating, specifically why previous investments failed to land, and what has to change to make the next one work. If that's the conversation you're in, come say hello!

04/15/2026

Heading to the Optimizely Roadshow in New York tomorrow.

Looking forward to learning more about how teams are putting Opal to work across content, experimentation, and personalization.

The conversation we're most interested in: what separates the teams where it works from the ones where it stalls? In our experience, that gap lives in governance and operating model structure, not the platform itself.

If you're going to be in the room, come say hello.

04/13/2026

C2 will be at inVest48 in Columbus April 20–22. Credit unions are dealing with the same content governance and digital maturity questions we see across most financial services, and that's exactly what we work on. If you're attending, let's connect.

03/27/2026

We're heading back to Ikus Special Needs Camp on 5/8 for our annual service project, and we can't wait! Grateful for the chance to show up somewhere that really matters.

03/02/2026

The C2 Group is excited to announce we will be attending NTC 2026, March 10-11!

If you're interested in the future of digital in the non-profit space, this is a perfect fit.

If you see us there, come say hello! You can check out the agenda here: https://www.nten.org/gather/ntc/program/agenda

Address

560 5th Street NW Suite 400
Grand Rapids, MI
49504

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	8:30am - 5:30pm
Wednesday	8:30am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	8:30am - 5:30pm

Telephone

+16165389895

Website

https://www.c2experience.com/

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