03/23/2017
Ever wondered what goes into software pricing? Excellent write-up here by Pippin Williamson of Pippin's Plugins on the thought process and results on recent platform-wide price increases.
There is incredibly valuable insight in this article that could be applied to just about any product, not just software.
On December 14, 2016, my team and I pushed a significant change to our Easy Digital Downloads products: we increased the price on all extensions by 50-250%. Yes, you read that right: up to a 250% price increase on certain plugins. This change was done for a number of reasons, which I will get into s...