06/12/2026
Google may be sending fewer users directly to your website than you think.
With AI Mode, local searches increasingly surface Google Business Profiles before a user ever reaches a business website.
That doesn't make websites less important. It means your website and Google Business Profile need to work together to support visibility, trust, and conversions.
Here's what changed, why it matters, and how your business should adapt: https://bit.ly/4v4k5HX
TL;DR: Google's newest AI Mode feature keeps users inside Google longer by opening local results in a side-by-side AI interface. To stay visible in local and