Salt + Spruce Creative Co.

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Grayson, GA
Salt + Spruce Creative Co.

Crafting elevated brands and websites through an organic luxury lens. Boutique brand and web design.

10/21/2026

"It's a little out of date."

"I'm redoing it soon."

"let me send you my updated pricing."

If you've said a version of this while sending your link to a potential client, a planner, or a venue, pay attention to it. It's one of the most common signs that the business has moved ahead of the website.

Your website is often the first thing a referral sees. Someone who already trusts the person who sent them is looking for a reason to feel the same way about you. An apology before they've even clicked makes that harder.

What's the thing you find yourself explaining?

10/13/2026

When a homepage isn't working, the instinct is to add. Another testimonial section, a longer about blurb, a list of every service.

I understand the impulse... it feels like the page must be missing something. But in most of the homepages I review, the content is already there. It's just arranged so that nothing takes the lead.

I wrote a longer piece this week on the order a homepage should answer a visitor's questions, and what to fix first if yours feels crowded. It's on the journal.

10/08/2026

Raising your prices usually means the business has matured. You've gotten better at the work, and more people want it.

But a visitor meets your brand before she ever sees your investment page. If the visuals were built for an earlier price point, she forms an expectation in the first few seconds and then runs into a number that doesn't match it.

Most people won't tell you that's why they didn't inquire. They'll just leave quietly.

It doesn't always call for a full rebrand. Sometimes it's the photography, the typography, or how the website is structured. But it's worth asking whether the way you look still agrees with what you charge.

When did you last raise your prices? Did anything else change with them?

10/05/2026

From the archives: Carolina Duran Photography

When Carolina initially reached out, she had been in business for a few years and knew the importance of having a quality website and visual identity.

We designed Carolina's brand, then customized a Showit template (actually combining two), so her website and her brand read as one business. A visitor lands on the homepage and it already feels like the same person who answered her inquiry and will deliver her gallery.

The full project brief: https://saltandspruceco.com/blog/carolina-duran-photography/

09/09/2026

Designing for another designer changes the assignment a little.

Desro’s audience already has an eye for typography, composition and detail, so there wasn’t much room for a decision that couldn’t hold its own.

The identity stayed focused. The website carried the same visual language forward without adding complexity for the sake of it.

A project from the archives that I still love looking back on.

09/08/2026

From the archives: Katie Annie Photography.

The brand and website for this project were designed together, which meant the visual language didn’t have to be translated from one phase to the next.

Typography, color and the overall direction established in the identity could carry naturally into the website.

The result feels connected from the first brand touchpoint through the digital experience.

A look back at the full project →

09/04/2026

One of my favorite parts of this work is how different one project can look from the next.

Right now, my desk includes everything from wedding photography to catering to countertops. Past projects have taken me into needlepoint, interiors, hospitality, fine art, paper goods and plenty of places in between.

The industry changes. The job stays surprisingly consistent: understand the business first, then make design decisions that make sense for it.

That’s the part I never get tired of.

08/26/2026

Before I design anything, I think.

There are four questions I come back to at the start of every project. Who is this for, specifically. What do I want them to feel. What makes this business different. What does the brand need to communicate before anyone reads a word.

Those questions — and the answers to them — are where a brand actually begins. The Figma file comes later. The strategy is what makes it work.

If you've ever worked with a designer who jumped straight to colors and fonts, you might have felt something was missing at the end. This is usually why.

08/19/2026

Outgrowing your brand rarely feels like one big moment.

It feels like a collection of small ones. The apology before you share your link. The inquiry that's fine, just not quite right. The quiet awareness that your work has moved forward and your brand is still sitting in an earlier version of your business.

I hear some version of this from almost every client before we start working together. And every time, the thing I want them to know is: this is normal. It means you've built something worth updating.

The brand got you here. A new one will take you where you're going.

07/23/2026

A little something different for Elizabeth Dugan Photography.

Elizabeth came to us not for a full rebrand, but for the kind of refinement that takes a brand from good to genuinely specific. Alongside updates to her website, we created a set of custom illustrations — each one a detail from her actual life. A Coke and a camera. A butter dish. Makeup brushes. A palm tree. A YSL bag. Needlepoint.

Each piece says something true about who she is and the experience her clients are walking into. That’s what good branding does at this level — it doesn’t just look elevated. It feels like the person behind it.

Swipe to see the illustrations and the updated site.

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Grayson, GA

Website

https://saltandspruceco.com/, https://shopsaltandspruceco.com/

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