Aileour Creative

10/25/2024

This fact may shock you, but you don’t actually define your brand — your customer does.

A brand is all about a customer’s perception and experience with what you offer. However, that doesn’t mean you can’t help influence that perception. And that’s exactly what you are aiming to achieve with brand strategy.

See what to consider when crafting your brand strategy in this freshly updated blog post:

Now how do you communicate your business with your audience in a way that its' brand is perceived as you want?

10/04/2024

Can you do me a favor and drop a comment letting me know what does (or would) it look like for you to have brand confidence?

I’ve become obsessed with this term and crafting stand-out brag-worthy brands and experiences that help you do just that, be brand confident.

Imagine what it would look like for you to love bragging about what you do without that cringe feeling while sharing your logo, a social post, your website… because you KNOW they look and sound as amazing and unique as the product or service you offer?

It’s time to say 👋🏼 buh-bye to the bland, the boring, the overused trends and templates, and the “don’t judge me it’s a work in progress.”

If you’re ready to stand brand confident let’s connect.

I have 4 spots remaining for 2024 project start dates to help you enter 2025 strutting down that runway all eyes on you.

09/23/2024

If you think Facebook is all you need for generating leads for your business, think again.

👆 And yes we hear this as an excuse all. the. time.

We recently updated this blog post with three reasons we think every small business owner needs a website and it's worth the read, especially if you're trying to skate by with only that social following of yours.

Find out the staggering statistic of how much business you may be leaving on the table without a strategic well-designed website:

If you think Facebook is all you need for generating leads for your business, think again. While social media may give your business an online presence; according to Forbes half of internet users say they use a website as a factor to formulate their opinion on a business. — That’s not social med...

09/23/2024

When your brand name no longer serves your business it’s time for a change.

Tax Management Services has served the community for over 30 years, but many of their own clients didn’t know they offer much more than tax services. Why? Because their name only implied taxes. It was time to change that!

Tax Management Services, Inc. is officially TMS Financial, offering taxes, accounting, and investment services to individuals and small businesses. All the same services they’ve offered for years under a new name that honors their history and clearly shares what they are all about today and into the future.

We are celebrating the launch of TMS Financial’s rebrand!

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[ID: 1. TMS Financial’s color palette of teal, green, orange, sage, sand, cream with brand adjectives: trusted, competent, friendly, supportive, and calm. 2. Photo of couple in 50s looking over their finances with an overlay of the TMS Financial logo]

09/20/2024

Last night kicked off its 2024-25 season at . And I officially began my third season as Board President of this org for advertising, marketing, and design professionals and students. Let the good times begin!

The plans for this season have me excited. But a special part of last night’s networking event included live screen printing with . I had the opportunity to design the 12x12 poster that each guest got to pull the ink by hand and take home as a keepsake.

I knew I wanted it to be a quote, and as I began searching advertising related quotes, words from Oscar Wilde appeared: “Be yourself because everyone else is already taken.”

This is a quote that resonated immediately. Not only for the individual – thinking of those who would be attending the event last night – but for brands as well. With many industries saturated with choices for solutions it is the brand that helps a business stand out. And let’s just say I’m over the blind repeated posting of what’s trending in marketing, that doesn’t work anymore.

I say… BE TRUE TO YOU(r brand).

I’m grateful for all who complemented the piece last night. I’m glad you enjoyed it! Thanks for joining me last night.

Thanks to Cocoon Brewing for being a wonderful host. Your space is beautiful as is the experience you create.

To Brandon and Liz at Green Bay Print Shop, thanks for spending a few hours with a bunch of creatives and rocking through live printing. We appreciate you creating the opportunity for our members and guests to be hands on and patiently walking them through how to create their print.

07/30/2024

Congratulations to Kris and the stylists at Salon 325 for being awarded Best of the Bay 2024 for Hair Salon 👏🏼

Cheering for you!!

First and foremost we want to thank you all for your continued support of our small business, we have been notified that we won Best of the Bay 2024 for Hair Salon and were a top 3 finalist for Nail Salon!!! We are so appreciative to all who nominated and voted for our salon! We could not continue doing what we love without you! Five years in a row we have had this honor, words don't do justice how uplifting it is for us to continue giving you the best service we can offer!! Thank you from all of us at Salon 325!!

01/25/2024

Want to know one of the most frustrating/beautiful things I’ve learned in this entrepreneurial journey? We are never going to “arrive”. We are constantly striving for that next level, and when we think we’ve conquered our demons and limiting beliefs, new ones pop up!

I'm here to remind you to just keep going. You are incredible, and you've got this. 🫶🏻 ✨

Aileour Creative || The Vault De Pere

01/23/2024

Have you heard about the requirements Google & Yahoo are putting into place next month for email marketing?

I dropped a quick blog post yesterday outlining what actions you need to take before February to ensure your emails sent via an email marketing tool land safely into users’ inboxes and not the dreaded junk folders. 😬

Have you been hearing about the Google/Yahoo requirements for mass email? If you're sending out emails to an email list via: ConvertKit Flodesk Mailchimp Constant Contact Mailer Lite or something similar... Listen up for a minute or your emails may start hitting spam. Google & Yahoo are implementing...

01/23/2024

At the end of last year we launched the refreshed website for B. Balanced Services LLC, and I’m obsessed with the little touches. 😊

Fun fact: Erika has been a website maintenance client for many years BUT until now I had not been the one who created the design for her website.

When she approached me about this refresh there were two goals that prompted the project:

1. Make her website feel more current
2. Simplify the structure of the website to make it EASY for current and potential clients to get to what they need

We cut down over 30 pages to 12. 😱 Of that 6 are main pages in the navigation while the rest are linked to for additional information or action.

Some other things we did:
• The copy was updated to hit more buyer styles
• We added fresh photos from her team’s brand shoot
• Added video that relate to her clients in the background
• Swapped fonts for a cleaner and more modern look
• Added icons in fun patterns that better align with Erika’s playful yet knowledgeable and professional personality

If you’re looking for bookkeeping services for your business give Erika a call, she and her team are wonderful to work with.

And if you like her website and want talk about your own brand or website up-level let’s chat!

I’m also offering 20% off brand & website audits until January 31, 2024. Plus if you choose to use Aileour to complete audit suggestions the cost of the audit gets discounted from your service.

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01/23/2024

KLEM and Co is hosting an event next month to update your headshot and network with others in the community. My recommendation: consider joining if you're in the Greater Green Bay Area, you won't regret it.

Details 👇🏼

How often are you networking for yourself and your business?

Being active and networking can significantly boost your visibility, increasing the likelihood of being remembered, and is also an excellent way to refine your communication skills.

It's always great to find a supportive community with peers who can provide encouragement, share experiences, and offer emotional support throughout both challenges and successes.
Don't miss out on a chance to promote yourself and connect with like-minded women in your community.

Our next Headshots and Networking event is set for February 20th, starting at 5:30pm at Nest Cowork + Club. Every attendee will receive a headshot, and be entered in to win a Brand Mini Session! So come for the headshot, and stay networking.

Register for your ticket: https://bit.ly/Headshots-networking

01/19/2024

Feminine. Fierce. Unapologetic.

The adjectives used to describe CERTIFIED FINANCIAL PLANNER™ Valkyrie Financial, LLC.

I will never forget the statistic Sarah shared when we began working together in 2022; that 61% of women would rather talk about their death than their money😱.

Sarah is fierce and unapologetic in her passion to raise millennial women to the next level with money and enjoy life in the way that works for them. Because personal finance is PERSONAL. And in working with her clients she is helping them break through their discomfort of talking 💵💵💵 so they can stop winging it and start wielding their wealth!

We are celebrating one year since we launched Valkyrie Financial’s brand and website up-levels.

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[ID: 1. Valkyrie Financial’s color palette of red, gold, green, gray with brand adjectives: fierce, feminine, finance, unapologetic. 2. Sarah wearing a crown at The Nest and Valkyrie Financial’s logo overlayed in white]

01/04/2024

It’s finally time!! 🙌🏼

Introducing our official new brand name… Aileour

We’ll also go by Aileour Creative because even as different as the name is and all the vowels used, Aileour wasn’t available as a social handle. But no fretting, it makes it more clear what we’re all about.

So how about I tell you a little about the name?

First, the pronunciation is A-LER, like tailor without the T.

And that’s a good segway to share that this name is rooted in my (Sarah) last name which means, you guessed it: tailor. And it’s a bit mix mash with another word: allure.

The beautiful pairing of these two words felt mindful of both the personal approach I’ve taken in working with clients and my desire to help create a brands that stands out and gets noticed. Merriam-Webster Dictionary defines allure as having strongly attractive or enticing quality; fascinating.

I also liked the nod to our legacy name Sarah Schrader Design with tailor (Schrader) being a catalyst of the new name.

There you have it. Nothing too complex other than figuring out how to pronounce it. But, now you know!

If you want to know more about WHY and HOW this change came about I'd invite you to join Aileour Creative on our NEW Instagram where you can check out that story. instagram.com/aileourcreative

In gratitude and excitement,
Sarah