05/09/2021
As a Business Owner, you need to choose the fastest, easiest, most profitable way to reach your audience.
Have you looked at Text Marketing as an option to instantly reach your customers? Did you decide against it in the past? Have you started text marketing, but have not fully utilized it to the highest profitability potential?
Either way, it's time for a reset in your MINDSET. Let's look at some facts. First, take your "Business Owner Hat" off and put on your "Customer Hat." As a business owner, you may think initially, that your customers won't like getting text messages from you. If that has crossed your mind, we know that may be a perception and not a fact-based reality. In fact, consumers are already getting text messages from other businesses. Another fact, they PREFER them. Have you ever received a text telling you where a shipment is? An upcoming appointment? Payment reminders? Prescription updates? It's simple and convenient. Not bothersome, in any way.
Back in 2019, 89% of consumers had received text messages from a Business or Organization. We can only surmise during the last year this has risen due to the increased amount of time individuals spend on their phone during the current Pandemic.
So by gaining more understanding in your "Customer Hat" mindset, you might consider a reassessment.
Traditional ways of marketing just can't compare. Social Media/Email Marketing methods are still viable, relevant, and necessary for branding, but SMS Marketing clearly has the upper hand. There is no constantly changing algorithm, approval process, or doubt that your message will be seen and by who.
There are 3 basic steps to SMS Text Message Marketing in order for Businesses to reach their consumers. It does not matter what kind of business you have, what your price point is, or where you are located. Every person has the text app on their phone already. It is the #1 most widely used app. No one has to download it.
1. Create a great offer to get people to join. This has to be something that appeals to instant gratification, widely across your audience. Putting a 3-day expiration on your offer once joining, drives redemptions. You want to get every single customer who looks at your website, walks by or into your business, searches you online, or sees you on social to become an SMS subscriber. Position this as your "VIP Text Club", with exclusive offers, pre-sale access, and more to them for joining. This will help with engagement and retention.
2. Treat it as a MAJOR PROMOTION across all of your media assets. Everywhere your business name, is you should have an offer to join. High traffic areas are great for QR codes and signage for joining. If every single potential, current, or first-time customer doesn't see your VIP Text Club offer, you are missing out on future dollars spent. You have to show as a business owner and staff, that you are serious about rewarding them for their business, and they will take it seriously. Invite them to be VIP verbally and personally. You might be surprised at how many accept!
3. Send messages with engaging offers and content regularly starting with subscriber #1. This gives you a chance to get used to sending messages and to test out and see what your customers like and respond to. Sending announcements are great, but you are very privileged for them to offer their phone number in order to reach them directly. Respect that, and leverage it to also generate instant sales with generous incentives they can't get anywhere else. You can even limit the redemptions to "Today Only" or "Between Now and Midnight" urgency. Include "Show this text to redeem" in each text so you can track your redemptions.
The beauty of this is that only a very clean, organic list of your raving customers will receive messages. They will rave even further, revisit more often, bring and tell their friends. While they are engaged with you, they will share their experience on social media. This will increase word of mouth and social media chatter. Do not wait to send messages until you get a large audience. Your subscribers have no idea how many are in your VIP Club. If you wait too long, they will think you aren't going to send things very often. Send at least one 1-2 messages per week. If a customer no longer wishes to get messages, they can simply reply "stop".
So if you have been neglecting this very viable way to market to your audience, and you now have a new mindset glowing with possibilities, contact us to reboot or get started today. We can help you launch, train, and go live within 1 week. Put a SOLID 100% effort into this for 3 months and you will have a massive list that will sustain you throughout the lifetime of your business.
Lastly, Text Marketing is much more affordable than any other form of media. Free posting on Facebook with an eventual 2% reach is not the most efficient way to spend your time and effort. Hmmm, 2% of someone possibly seeing your ad while scrolling... or instant 99% reach, 95% read within 3 minutes or less?
Summer is here and you have a lot to get the word out about!
