Skofi

Skofi Matching your business with TRUSTED Service Providers for IT, Cybersecurity, and Compliance.

04/02/2026

Our 2 year anniversary was not only a celebration, but also the begining of a new generation of this idea - These are your people. This is your place. We are grateful for the support of GTIA and partners in our community such as ThreatCaptain - and for the presence of all the Service Providers, Subject Matter Experts, and Industry pros who show up to build our community. We are working on some very exciting things for q2, and you can add April 30th to your calendar RIGHT NOW. https://www.addevent.com/event/g5q5q9z4b2k8
Thank you, Tyler Leach for putting this video together for us!

03/16/2026

Jack Orr asked me an amazing question on The MSP Water Cooler last week. What's the balance? How do I know when persitence crosses a line into futility and waste? Like so many things, I believe the answer is often found in a defined process you disicpline yourself to faithfully execute against over and over. Don't miss this week's live on Wednesday with special guest Steven Young!

03/03/2026

A galaxy where your MSP is crushing sales is not nearly as far away as you might think. In fact - it's tomorrow!
Join Brian Gillette, Jeffrey Newton, and I tomorrow for The MSP Water Cooler!

02/25/2026

Brian Gillette - Feels Good to be bringing balance to MSP Sales. amiright?! 😉
There will be a lil somethin for all you padawans to RSVP to tomorrow, so stay tuned.

02/20/2026

Small favor. In lieu of the 24 Month Anniversary of Upstate Channel Collab next month, will you show this video some love? Especially if you're one of the hundreds who have attended! Mark your calendars for March 26th - we're gonna make it big!

02/19/2026

It Services peeps in the Southeast! Tonight is special. 23 months of Upstate Channel Collab. The second Revenue Roundtable. And an exciting glimpse into next month's 2-year anniversary! See you soon. 😊

02/17/2026

Are you committed? Jeffrey shared some tough love for MSP Revenue leaders in the last episode of The MSP Water Cooler. Who is excited for Adam Bielanski tomorrow?!

02/05/2026

MSP Vendor, I'm going to hold your hand gently as I say this:
The marketing resources in your partner portals are useless.

If you can’t empower an MSP to make money, save time, or thrill clients - don’t be surprised when they ghost you and churn.

Go shoulder-to-shoulder with partners, speak truth into their sales and enamblement processes, and prove out value when it most matters.

01/26/2026

Number one. If you are setting yourself up for success, what I believe that looks like, first of all, is getting a laser focus with pinpoint accuracy on who is your customer.

Number two, identifying target accounts that you are going to engage with in 32026 — prospect accounts. Right.

Building quality data sets that you can start building campaigns around.

And don’t be confused when I say campaigns. There’s a lot of iterations of what that could look like tangibly.

But first, pinpoint accuracy on who.

Number two. Building data sets that meet that profile.

Number three, crafting a compelling offer that is compelling not to you, but from the vantage point of your customer.

And then everything else, everything else is blood, sweat, and tears applied faithfully over time.

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