TŌDEM

TŌDEM Tōdem is a branding agency focused on purpose, people, and beautiful design. We provide a transformat

We provide a transformational, inside-out approach for growth-oriented companies who want to move forward with authenticity, intentionality, and consistency. Our team bases every decision on who you are and what you want for your future. Our talented, highly specialized team helps you maximize the benefits branding has to offer in all aspects of your business—inside and out.

09/03/2026

When in doubt, look to the inside. One of our values, and something that we strive to actually carry out.

Sometimes that means taking a look at our own brand & processes, and sometimes it means looking inward to find the right answer (whether work-related or not). Regardless of the context, it’s always done better among a teammate & friend. 🤍

We’re rounding out our series on brand elements with icons and graphics.These are a key component of your brand arsenal ...
08/28/2026

We’re rounding out our series on brand elements with icons and graphics.

These are a key component of your brand arsenal and should be just as memorable as your logo. Why? Your primary logo just doesn’t work in every application format. Think social media graphics, website navigation, embroidery, packaging, or anywhere space is limited.

However, just because something is small, doesn’t mean it shouldn’t be impactful. Swipe through to take a look at some of the icons we’ve designed along with some suggested usage.

SNEAK PEEK 🤫| Remember that post we recently did on brand patterns? This custom plaid is just one of the unique elements...
08/26/2026

SNEAK PEEK 🤫| Remember that post we recently did on brand patterns? This custom plaid is just one of the unique elements one of our new brands has in their arsenal.

While we can’t reveal the full brand yet, we thought we’d leave you with this first look and let you take a guess—what kind of brand or industry do you think this element was created for?

Another brand element that is critical (and often tedious) to get right is your color palette. Like typography, colors e...
08/18/2026

Another brand element that is critical (and often tedious) to get right is your color palette. Like typography, colors express personality and elicit different feelings. 🎨

We typically provide our clients with both a primary and secondary color palette to ensure consistency, cohesion, and brand recognition while also accounting for different applications. Because color is communicated differently across different mediums, we meticulously analyze each value to achieve the perfect shades and combination for your brand.

Check out some samples of palettes we’ve created for past clients—each one unique and memorable!

Client gifts aren’t about the gifts themselves, but rather what it communicates once a project is over. The best brands ...
08/13/2026

Client gifts aren’t about the gifts themselves, but rather what it communicates once a project is over. The best brands continue nurturing relationships long after the last invoice has been paid, because that’s how you make clients feel appreciated and confident that they made the right choice by working with you.

Do you have a gifting system in place for your clients? Tell us about it in the comments—we’re always looking for new ideas! 🎁

Up next in our brand elements series: your typography system.Typography is the art of arranging, stylizing, and presenti...
08/10/2026

Up next in our brand elements series: your typography system.

Typography is the art of arranging, stylizing, and presenting the written language to communicate a message. Typefaces have the power to evoke emotion, both good and bad. The uses for fonts are endless, but not all are created equally—nor do they all align with YOUR brand.

From wordmark typefaces to headline and web-compatible variations, we carefully select a variety of fonts for our clients and include specific guidelines to be sure they always work together in a way that complements your brand.

Have you had a chance to check out the Cristal Palace this year? What about the staged readings of four brand new plays?...
08/07/2026

Have you had a chance to check out the Cristal Palace this year? What about the staged readings of four brand new plays? This weekend is your last chance to check out this year’s South Carolina New Play Festival, and trust us—you don’t want to miss out! This immersive experience of the arts is going on until this Sunday, August 9th. We hope to see you there!

Let’s talk brand elements—what are they exactly? 🤔You’ve heard us say a thousand times that a brand is so much more than...
07/28/2026

Let’s talk brand elements—what are they exactly? 🤔

You’ve heard us say a thousand times that a brand is so much more than a logo. When we deliver a brand, we deliver additional elements that make up your branding toolkit.

We’re getting this series started with brand patterns. These are unique to your brand and can be used a variety of ways across different applications including stationery, websites, packaging, and more.

Swipe through to take a look at some brand patterns we’ve designed for our clients and how they’ve implemented them!

Decals: a simple item that can cause a big impact. The possibilities are truly endless for where you can apply your bran...
07/24/2026

Decals: a simple item that can cause a big impact. The possibilities are truly endless for where you can apply your branding—especially when stickers are involved.

Take a look at how some of our clients have used decals to build brand awareness in the outside world and strengthen brand connection within their office walls.

07/21/2026

We’ve got another new website coming your way!

The style of Vista Management’s site was designed to mirror the sleek and modern feel of this company’s new brand, paired with copy that speaks directly to the clients they serve.

Check it out for yourself at vistacm.com! 🔗

Address

141 Traction Street
Greenville, SC
29611

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18644480600

Website

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