PROPAGANDi

10/23/2025

Peter Moore, a visionary designer, created the iconic Jumpman logo that defines the Jordan Brand. Born in 1943, Moore was a key figure at Nike in the 1980s, serving as creative director. In 1984, he crafted the Jumpman by tracing a photo of Michael Jordan dunking, capturing his dynamic athleticism. The logo debuted on the Air Jordan 1 tongue, launching a cultural phenomenon. Moore’s work extended beyond Nike; he designed Adidas’s three-stripe logo and led their creative direction after leaving Nike in 1987. His minimalist yet bold approach shaped sneaker culture, blending sport and style. The Jumpman, born from his pen, became a global symbol of excellence, appearing on sneakers, apparel, and more. Moore’s influence endures in every Air Jordan release, from the 1985 originals to 2025’s retros. His legacy proves a single image can redefine a brand.

09/25/2025

09/24/2025

In 1957, Ivan Chermayeff and Tom Geismar founded their New York design firm, now Chermayeff & Geismar & Haviv, pioneering idea-driven graphic design with timeless trademarks for global icons like NBC's peacock and National Geographic's yellow frame. Their breakthrough corporate identity came in 1961 for the newly merged Chase Manhattan Bank, the world's second-largest bank at the time.

Commissioned by David Rockefeller, the duo crafted an abstract blue octagon: four geometric wedges rotating around a central square, evoking a secure bank vault or ancient Chinese coin symbols of trust and protection. Paired with a custom sans-serif typeface, it unified the bank's sprawling operations amid New York's Midtown boom.

The presentation was tense; executives initially rejected it as too radical, far from traditional eagles or shields. Yet, within months, skeptics embraced it, sporting logo ties and cufflinks. Over 60 years later, the design endures through mergers into JPMorgan Chase, proving abstract symbols can outlast eras. Chermayeff and Geismar's lesson: A logo must be memorable, barbed to stick, yet attractive and appropriate redefining branding forever.

09/06/2025

Wednesday through Sunday only.

07/24/2025

06/23/2025

Milton Glaser, famed for the “I❤️NY” logo, designed the NJ Transit logo in the late 1970s through his firm, Milton Glaser, Inc. The logo, featuring a stylized “N” and “J” that form a road or railway, embodies simplicity and clarity, reflecting New Jersey’s transportation network. Its sleek, modern design uses bold lines to convey connectivity and movement. Glaser’s team crafted it to be instantly recognizable, balancing functionality with aesthetic appeal. The logo remains a lasting symbol of NJ Transit’s identity, widely praised for its minimalist yet effective representation of the state’s transit system.

03/31/2025

Just do it.

03/28/2025

Raymond Loewy, a legendary industrial designer, revolutionized branding with his iconic Shell logo in 1971. Known as the "Father of Streamlining," Loewy's sleek, minimalist design transformed Shell's identity, emphasizing modernity and simplicity. His work blended art and function, leaving a lasting impact on graphic design and corporate aesthetics.

12/31/2024

SNOW HILL — Among the milestones marked in 2024, one that stood out in Greene County was the 100th birthday of a local man who captured history through a camera

03/08/2024

11/14/2023

Who picks the Pantone color?

Is Pantone getting outdated in our digital world?

https://media.hubspot.com/who-chooses-the-worlds-color-of-the-year-1

08/17/2023

Greet idea. What restaurant would give off the Mexico vibe?