08/20/2026
Build vs. Buy: Here's the Spreadsheet That Kills New Products! A major lock brand needs a forecast of nearly a million units to greenlight a new connected product. Not because they're timid. Because their fixed costs demand it. Amortize a full in-house development program across one SKU and small markets never clear the bar. The spreadsheet kills the product before engineering ever sees it. Want to find our why? Read VP of Product Rob Goff's post "The Great Debate: Should Lock Manufacturers Build Their Own Smart Lock Technology or Buy a Platform? https://buff.ly/eaD60TV