Avidity Creative

Avidity Creative A branding and creative agency for emerging CPG food and beverage brands. I help small businesses and entrepreneurs to create an effective brand for themselves.

This page is all about teaching people about the creative industry. Business people will learn strategies and my fellow designers can learn how to stay creative and what makes graphic design work.

From restaurant brand to packaged product.We designed this four-SKU taco filling system for TACOTARIAN #1 VEGAN TACOS f...
08/18/2026

From restaurant brand to packaged product.

We designed this four-SKU taco filling system for TACOTARIAN #1 VEGAN TACOS first move into packaged food, carrying over the bold turquoise, tile-inspired graphics and personality already established throughout their restaurants.

Each flavor gets its own vibrant color while the system stays unmistakably Tacotarian.

And front and center: some well-earned proof that this isn’t just another plant-based taco filling, it comes from an award-winning vegan taqueria.

Packaging design for Tacotarian 🌮

08/12/2026

How do you stand out with retail buyers when you’re in a saturated category?

Tia Ellis explains has answers to all of your questions in this week’s episode of Shelf Talkers.

🎧 Watch the full conversation on Spotify. Link in bio

The best brands usually start by solving a problem their founders actually experienced.For John and Brooke Campbell, tha...
07/30/2026

The best brands usually start by solving a problem their founders actually experienced.

For John and Brooke Campbell, that problem was simple: every snack they packed on outdoor adventures left them wanting something better.

That idea became Wild Monkey Bar.

In this episode of Shelf Talkers, John shares the story behind building the company, creating a standout brand, and why they’ve intentionally chosen slow, sustainable growth over chasing every opportunity.

🎧 Listen now at the link in bio.

07/30/2026

“We said no to Whole Foods.”

John Campbell explains why one of the biggest opportunities in CPG wasn’t the right move for WILD MONKEY® just yet in this full episode.

Full episode at the link in bio.

A few years ago we had the opportunity to help bring the NUJO Super Brew brand to the next level of CPG. We evolved the ...
07/21/2026

A few years ago we had the opportunity to help bring the NUJO Super Brew brand to the next level of CPG.

We evolved the brand identity and packaging system and every decision was made to help the product feel clean, approachable, and premium.

It’s always fun looking back at old projects that challenged us to step up our game.

07/01/2026

Two brands. Two Shark Tank appearances. Countless lessons.

Sean Knecht shares what worked, what didn’t, and what founders need to know about building consumer brands.

Listen to the full episode now on Spotify and Apple Podcasts!

06/18/2026

Every founder has bumps in the road. This is a fun one from Katherine.

Katherine Horvath of Teddy’s Tallow Chips shares what helped them build momentum early. 🎧

Listen now on Spotify and Apple Podcasts

How does a snack brand go from an idea to nationwide distribution in just over a year?On this episode of Shelf Talkers, ...
06/18/2026

How does a snack brand go from an idea to nationwide distribution in just over a year?

On this episode of Shelf Talkers, Adam sits down with Katherine Horvath, Co-Founder and CMO of Teddy’s Tallow Chips, to discuss the brand’s origin story, how they won their first customers, and the decisions that fueled their rapid growth.

If you’re building a CPG brand, you’ll find plenty of practical lessons in this one.

🎧 Listen now on Spotify and Apple Podcasts

A little Avidity Creative milestone. ✨Our logo concept for Mothership Coffee was featured in Iconic Branding, a book fro...
06/08/2026

A little Avidity Creative milestone. ✨

Our logo concept for Mothership Coffee was featured in Iconic Branding, a book from the team behind LogoLounge that explores recognizable logos and the trends they represent.

The mark was included in a section on gradients being used to create depth, which feels especially fitting for this concept.

For Mothership Coffee, the gradient wasn’t just a style choice. It helped bring a sense of dimension, movement and otherworldly energy to the brand.

Always exciting to see our work recognized in the larger design community.

Big thanks to for the feature.

06/04/2026

Most CPG founders don’t run out of ideas.

They run out of cash.

And sometimes, it happens while things look like they’re working.

Sales are growing. Retail doors are opening. Orders are coming in.

But behind the scenes, cash can get tied up in inventory, retailer payment terms, fulfillment costs, and margins that aren’t quite where they need to be.

On this episode of Shelf Talkers, I talked with Abby June Richards, founder of The CPG CFO, about how emerging brands can better understand their numbers and build a more sustainable business.

We covered the C.A.S.H. portion of her CASH FIGHT framework, including conversion cycles, minimum cash balances, shelf pricing, and shipping/fulfillment.

Because getting on more shelves is great.

But only if the business can actually support it.

Listen to the full episode at the link in bio.

Address

909 NE 21st Street
Grimes, IA
50111

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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