Avidity Creative

Avidity Creative A branding and creative agency for emerging CPG food and beverage brands. I help small businesses and entrepreneurs to create an effective brand for themselves.

This page is all about teaching people about the creative industry. Business people will learn strategies and my fellow designers can learn how to stay creative and what makes graphic design work.

03/15/2026

Good packaging should tell a story before anyone reads a word.

For Sugar Loaf Bakery’s brownie mix, we pulled inspiration from classic bakery packaging and combined it with a clean, modern structure that stands out on shelf.

More from this brand project coming soon.

Design:

Follow for more packaging and branding tips.





Work in progress ☕️Sharing a peek at a few logo and packaging concepts we’re currently developing for An updated look t...
02/10/2026

Work in progress ☕️

Sharing a peek at a few logo and packaging concepts we’re currently developing for

An updated look that captures the purpose that drives this brand. Three stories: the farmer, the roaster, the customer. One brand to connect them all, just the way coffee connects them all.

Which direction will be the stepping stone for the final look?

An unused concept from the vault ☕️For Chicago Barista, we explored a mark built from coffee beans and subtle nods to th...
02/06/2026

An unused concept from the vault ☕️

For Chicago Barista, we explored a mark built from coffee beans and subtle nods to the Chicago flag, bold red color, six-point star reference, and strong local pride baked in.

Not the direction they chose… but still one we love.

More to come 👀

01/05/2026

Not your average better-for-you candy 🍬

In our latest episode of Shelf Talkers, Adam chats with Michael Fisher, founder of the rebellious candy brand proving that healthy doesn’t have to be boring.

From kitchen experiments to a guerilla marketing stunt that turned heads at a trade show, Michael shares how Rotten is breaking all the rules and expectations.

🎧Listen to this episode now streaming wherever you get your podcasts!

44 logos. One book. Feeling pretty grateful right now.LogoLounge just announced the winners for Book 15, and 44 of our d...
09/19/2025

44 logos. One book. Feeling pretty grateful right now.

LogoLounge just announced the winners for Book 15, and 44 of our designs were selected. Submissions come from all over the world, with about 3,000 chosen for each edition — so seeing this many included is surreal.

Our previous high was 18. Safe to say the team crushed it this year.

👉 Which one’s your favorite?

Summer time just makes us want ice cream and these Caked! series pints we designed for come to mind. This was a fun ser...
06/25/2025

Summer time just makes us want ice cream and these Caked! series pints we designed for come to mind. This was a fun series to work on with a great color scheme and tasty imagery.

3D rendering credit .design

✨New work! We had a blast bringing the bold personality of to life. We worked on a flexible logo system, brand identity...
06/11/2025

✨New work! We had a blast bringing the bold personality of to life. We worked on a flexible logo system, brand identity, packaging design and lifestyle photography. These Greek yogurt-based sauces aren’t just tasty, they’re punchy and playful and the branding needed to match.

📍Find their booth each week this summer at Fish & Farm Market

🎙️“Brand strategy isn’t a mood board. It’s how you make decisions every day.”— Kelly Bennett, Brand StrategistToo many C...
05/01/2025

🎙️“Brand strategy isn’t a mood board. It’s how you make decisions every day.”
— Kelly Bennett, Brand Strategist

Too many CPG brands treat strategy as a one time thing. Without clear direction every decision gets harder.

In this episode of Shelf Talkers Kelly joins Adam to break down:

✨ What real brand strategy looks like
⚖️ How she approaches new vs. established brands
🧠 Why outside perspective is often the game-changer

If you’re growing a food or beverage brand this episode is for you.

🎧 Listen on Spotify, Apple Podcasts, Amazon Music or iHeartRadio.
🔗 Link in bio!

The first episode of our new podcast Shelf Talkers is finally out! Join Adam as he interviews CPG industry expert Jordan...
04/15/2025

The first episode of our new podcast Shelf Talkers is finally out! Join Adam as he interviews CPG industry expert Jordan Buckner of

Subscribe on your favorite podcast platform to get new episodes every other week!

Scoop up this packaging we design for ‘s Caked! series that launched last year. What’s your flavor?
03/31/2025

Scoop up this packaging we design for ‘s Caked! series that launched last year. What’s your flavor?

Address

909 NE 21st Street
Grimes, IA
50111

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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