Click-Thru Consulting

03/18/2025

12/12/2018

PINPOINT Conquesting is an incredible marketing strategy, because consumers use their phones for EVERYTHING these days, which provides a ton of data to help hyper-target your audience.

While consumer behavior is evolving, PINPOINT Conquesting is a great way to get in front of consumers or patients who show current behavioral interest for your product or service.

A recent study showed that 82% of smartphone users consult their phones on purchases/services they are about to select.

Our transparent reports demonstrate how consumers are engaging with these ads as well as if they visit your practice or business.

Don’t be behind the times. Move with the times and maximize your reach and frequency with digital in 2019. We offer a “non obligatory” consultation to discuss your 2019 Digital options.

12/10/2018

As consumers are becoming smarter, they also are becoming a little lazy. The ease of buying anything from groceries to makeup online has seen quite a surge.

Consumers are protective of their time and many would much rather watch a video than read an article or a blog.

You may want to consider introducing video to your online media strategy. There are many platforms that utilize video from PINPOINT Conquesting, Facebook and behavioral targeting and more.

According to SingleGrain:
• 70% of consumers say that they have shared a brand’s video.
• 72% of businesses say video has improved their conversion rate.
• 52% of consumers say that watching product videos makes them
more confident in online purchase decisions.
• 65% of executives visit the marketer’s website
• 39% call a vendor after viewing a video

Video is going to take over advertising in 2019. Let us help you maximize your digital marketing with video!

12/07/2018

Looking to reach new patients in 2019? Your advertisements should look more genuine to the content patients are searching and researching online.

This is where NATIVE Ads come into play. Advertisers may think “breaking thru the noise” may be the way to go with digital, but actually consumers are becoming smarter!

NATIVE ads:
- are a refreshing less disruptive approach
- more conversational than the “in-your-face” ads consumers have
been trained to tune out.
- make up more than 50% of digital display spend
- attract higher click through rates
- are not typically blocked by ad blocking software
- target certain online behaviors, relevant keywords or an email list.

NATIVE ads make up more than 50% of digital display ads and are a proven viable approach for major brands like Airbnb, Amazon and Visa.

Click-thru Consulting can help guide you through this digital channel to meet your marketing goals.

12/05/2018

As technology advances, it is important that practices and businesses ensure they advertise to not only the right audience, but to the right behaviors and targets. It is much much easier to narrow or “hyper-target” with digital.

New digital technologies are emerging daily. Some digital trends we see in 2019 that will continue to rise are Native Ads, Video Marketing and PINPOINT Conquesting.

Research is king online and 88 percent of consumers pre-research their buys online before making a purchase online or in-store. This seems to be apparent for patients seeking medical providers.

Allow Click-thru Consulting to help you pair the right digital channels to meet your marketing goals. Contact us for a non-obligatory overview of digital channels that make sense for you.

12/03/2018

Traditional media as a whole continues to decline, with TV and Newspaper taking the biggest hit. Broadcast TV and Cable TV is forecasted to decline by 4% and Newspaper is forecasted to be down 7%.

Advertising dollars as a whole are forecasted to be up 5% in 2019, with the majority forecasted to digital.

Click-thru Consulting can help you pair the right digital channels to meet your marketing goals.

11/30/2018

It is not everyday an email is received like this, which speaks to the difference Jim Richardson, CEO/Founder of Click-thru makes in people's lives. Our team strives daily to mimic Jim:

I spoke to my staff this morning and told them how blessed we are. I look back at my career and realize I have had an incredible life. In all cases, it has been because I have surrounded myself with incredible people. My business banker, my accountant, my attorney, and you. I appreciate all you've done for me and so very thankful that you have walked me through the challenging world of web presence. It has made a huge difference in driving new patients into the practice. Thank you!

Dr. Scott Gray, DDS

11/29/2018

As the holidays approach, 2019 is shortly on the heels of a remarkable digital year. Are you prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered?

Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019.

Digital continues to climb, as consumer habits have changed and more activity is happening online and on mobile devices. The ability to speak to people where they are, with targeting messaging continues to become more sophisticated.

Click-thru Consulting can help you pair the right digital channels to meet your marketing goals.

11/28/2018

One of the Optmiizing your YELP page options, is that we do all the work for YOU!

Here is a sneak peak into our efforts to remove negative reviews, especially when the reviewer is not even local. This happens way too many times with YELP!

Dear YELP:

As you can see, this user is from Chicago, IL. We are in Princeton, NJ 800 miles away! :)

We have never seen this person as a patient so "getting back" to them was not possible.

Please remove this review or move it to the "not recommended reviews" area.

Thank you!

It normally takes YELP 3 - 4 days to respond. Stay tuned! Doing the legwork for you, so you can focus on your patients!!

11/28/2018

We are extremely excited to welcome Dr. Russell Schub and his dedicated team to the Click-thru family!

Dr. Schub, based in Maryland, is board certified by the American Board of Internal Medicine in both Internal Medicine and Gastroenterology. In addition to his many degrees and multifaceted background, Dr. Schub also served as a Lieutenant Commander in the United States Navy, and as a gastroenterologist at Bethesda Naval Hospital.

If you live in the Baltimore area, you are fortunate to receive his individualized approach to patient care along with his wonderful sense of humor, which enlightens us every time we speak.

THANK YOU for your heart and service Dr. Schub!

11/26/2018

Our YELP Optimization service continues to explode. We have been optimizing a client's YELP page over the past 6 weeks, and have some great results to share:

#1 for Cosmetic Dentist (Took four weeks to rise to #1)
#1 for Dental Implants (Took six weeks to rise to #1)
#3 for Best Dentist (He started at #24)

Visits to his page have dramatically increased (up 381% in the last 30 days).

Plus we popped three reviews out of the filter. All without paying a dime to YELP!