True Boost Digital

06/23/2022

"It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end up losing out."

This 👆 is so true!

High-quality content takes time, research and creativity. You have to do audience research. Keyword research. Topic ideation. Drafting. Re-drafting. Optimizing.

"Getting something out" is not a content strategy! 👏

Trying to fast-track your content strategy is a sure route to failure. Learn why a long-term content strategy is essential for ROI.

06/15/2022

It was a real pleasure for us to work with Molina K-9 Training, LLC on the recent redesign of their website. We're excited to see what the future holds!

We offer professional dog training services, including behavior modification and service dog training, to San Antonio and nearby areas.

06/15/2022

It’s the Internet – we get it. We’ve come to expect clickbait headlines. 📰

But how do you sort fact from fiction when it comes to outrageous marketing claims?

In our latest blog article, we look at how business owners can evaluate the validity of some of these more questionable assertions. Taking the time to carry out a little research can go a long way to protect your marketing budget, your time…and your sanity.

In this article, we look at how to approach some of the wild, unsubstantiated marketing claims you may see on social media on a daily basis.

05/04/2022

We’ve built a lot of great relationships in Statesville over the past three years.

Even though we work with clients across the 🇺🇸 (and even further afield, like 🇨🇦 and 🇬🇧), this place has given us so much in the past three years.

We spend a lot of time here during working hours, so it was a great change of pace to make an evening visit earlier this week! 🌙

03/16/2022

We are deeply saddened by the sickening scenes from Ukraine. From thousands of miles away here in our corner of North Carolina, it’s almost unfathomable that war still has a place in our world today – not just in Ukraine, but in Yemen, Gaza, Syria, Ethiopia, and other parts of the globe.

In addition to the needless loss of life, the traumas of war often remain with those affected for the rest of their lives. It is vital that we not only mitigate the immediate humanitarian crises with aid, but that we also address the long-lasting and complex consequences of the lives ruined by armed conflict.

At True Boost Digital, we are doing our small part by supporting two programs we strongly believe in:

1️⃣ Voices of Children Foundation – This Ukrainian non-profit was established in the aftermath of the Russian annexation of Crimea in 2014. They provide support to Ukrainian children through art therapy and trained psychologists.

2️⃣ International Committee of the Red Cross (ICRC) – The ICRC works around the world to help people affected by conflict. They provide food, water and medical support to people in war zones, in addition to offering financial, educational and legal assistance to those who are most vulnerable.

Follow their missions on Instagram:




There are so many incredible charities carrying out valuable work in Ukraine and other places around the world which are affected by war. We encourage you to research and support non-profits which share the same values as you, and which will help to make a difference to those in need.

03/08/2022

With approaching (or perhaps already here by the time you're reading this), we recognize that we are so fortunate at True Boost to work with some incredibly talented women.

As the quote in the image from Meg Whitman (former president and CEO at HP) illustrates, there’s really no substitute for passion when it comes to driving success in business. And we truly love working with these amazing women who are pursuing their ambitions and making a real difference in the world. 🌎

, Co-Owner

, Manager

, Owner

, Owner



, Director of Programs

, Owner

02/14/2022

North Carolina weather, in a nutshell:

- 12pm: “It’s snowing pretty hard out there, can you believe it was 70F yesterday?” 🌨 🧤🧣

- 4pm: “Pretty nice weather out here for a pleasant weekend walk.” ☀️ 👕 🩳

📸 taken in (at 4pm)

02/09/2022

This quote from Tom Fishburne () should hit home with marketers and consumers.

How often do we see a marketing campaign that just feels really…forced? As consumers, we are bombarded from all angles with brand marketing. We have become attuned to what feels real and what…doesn’t.

The worst example of this is a business with no coherent marketing strategy or brand voice. Instead, they choose to jump on the latest passing bandwagon in an attempt at relevance. This isn’t telling their brand’s story; if it was a story of any description, it would amount to a collection of random events without narrative or structure.

The best brand stories are those which are told naturally and organically. Marketing should be effortless, and it shouldn’t feel like marketing. A compelling brand story is built from within, and told to the world – not a work of fiction that is presented as fact.

02/07/2022

Thank you to our friends at BR Bikes and Repairs who sent us (along with some other great gifts) this set of personalized pencils! ✏️

02/04/2022

There is a lot to be learned from reading (and re-reading, and then re-reading again) the works of Maya Angelou.

In a world expecting instant gratification and immediate success, it can be tempting to take the safer path. We often suppress our creative instincts because we don’t want to run the risk of failure.

We must accept that when we try new things, we will sometimes fail. We must also realize that we learn so many lessons from our failures - far more than we do from our successes. We can apply those lessons to our future creative endeavors.

Creativity must be nurtured - everywhere. From global problems that have plagued us for centuries, to smaller issues affecting our immediate families, creativity is a problem solver. We all have the power to be creative, and we all have the power to be problem solvers.

A large portion of marketing is about creativity, and it therefore stands to reason that failure is an inevitable byproduct of your marketing activities. The trick is to take any lessons from those failures and apply them in the future.

After all, failure doesn’t mean you should stop trying – it means you should keep creating.