LRG Designs

LRG Designs Crafting bold, strategic brands for creative entrepreneurs
Branding | Web Design | Digital Marketing

07/01/2026

One thing I’ve learned after working with a lot of different businesses is that the best branding projects rarely start with trying to become someone else.

They start when someone finally gives themselves permission to lean into who they already are.

Because the strongest brands usually aren’t built around trends, formulas, or what everyone else is doing.

They’re built around personality, perspective, and the things that make a business feel different in the first place.

And that’s also what makes the design process so much more fun. ✨

—
brand strategy, authentic branding, personality-driven branding, brand identity design, small business branding, creative branding studio, strategic branding

If you’ve ever worked with a designer and thought, “Why are they asking me all of these questions?” during a kickoff cal...
06/11/2026

If you’ve ever worked with a designer and thought, “Why are they asking me all of these questions?” during a kickoff call... I swear I can explain. 😅

I promise I’m not trying to make things complicated.

The strongest brands come from understanding the person behind the business first.

The more I learn about someone’s story, goals, personality, and vision, the easier it becomes to create something that actually feels like them.

It’s those details that come from in-depth conversations that make a brand memorable in the first place ✨

—

brand strategy, branding process, brand discovery, strategic branding, small business branding, creative studio, brand identity design, business positioning

I can’t tell you how many times I’ve seen business owners sit on a great idea because they’re waiting for everything to ...
06/09/2026

I can’t tell you how many times I’ve seen business owners sit on a great idea because they’re waiting for everything to feel finished first (myself included 🫣)

They’re waiting for the perfect logo, the perfect website, the perfect launch, or the perfect post, and meanwhile the people making progress are usually just willing to hit publish before they feel completely ready.

I’m not saying strategy doesn’t matter because it absolutely does.

But sometimes the next best thing you can do for your business is stop tweaking and start sharing. 👩🏻‍💻

—

entrepreneur mindset, business confidence, creative entrepreneur, small business owner, brand confidence, entrepreneurship journey, women in business, creative business owner

You just got your gorgeous new brand. Now what? This is where most business owners start to feel overwhelmed. You’ve got...
03/04/2026

You just got your gorgeous new brand. Now what? 

This is where most business owners start to feel overwhelmed. You’ve got beautiful files, brand guidelines, and no idea where to start. 🫩

So your new logo sits in a folder. Your website still has the old branding. Your Instagram hasn’t been updated. Aaaand three months later, nothing’s changed.

Here’s a harsh reality: Your rebrand isn’t real until you actually implement it.

Swipe for your step-by-step guide to rolling out your new brand everywhere. →

You didn’t invest in a new brand to let it collect dust. Make it official everywhere. 🎉

We love a rule breaker over here. 😎Most branding “rules” are just guidelines that got passed around so many times people...
03/03/2026

We love a rule breaker over here. 😎

Most branding “rules” are just guidelines that got passed around so many times people started treating them like law. BUT some of the most iconic brands are breaking at least half of them...on purpose.

Swipe for 5 “rules” you should reconsider (and when breaking them actually works in your favor). →

02/26/2026

Bold, playful, and built to stand out 🦋

Still head over heels for this vibrant brand created last year, making every platform, post and moment unforgettable 🩷

Most brands skip straight to the pretty stuff without answering the questions that actually matter.Like: Who are you ser...
02/24/2026

Most brands skip straight to the pretty stuff without answering the questions that actually matter.

Like: Who are you serving. What makes you different. Why should anyone care. Where are you even going with this.

Without those answers, you’re just throwing spaghetti at the wall and hoping something sticks. (Which is a waste of perfectly good pasta, if you ask me.)

Swipe for 15 questions brand strategy answers, and why skipping this step is costing you clients. →

Address

Harrisonburg, VA
22801

Website

Alerts

Be the first to know and let us send you an email when LRG Designs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category