PXI

08/20/2025

Sell sheets continue to “sell” your product long after your salesperson is gone. One study found that the average lifespan of an emailed communication is 17 seconds compared to 17 days with direct mail.

08/13/2025

Is your content aligned with your target audience? Different goals may require different audiences, so review your content to be sure it fits each objective.

08/08/2025

Color is a consistent presence that triggers visual memory. Be purposeful about using them consistently throughout your print materials.

08/06/2025

Direct Mail Gets Noticed. It’s personal, tangible, and cuts through digital noise. Perfect for promos, launches, or just staying in touch. Let’s make it happen.

08/01/2025

Eighty percent of revenue comes from repeat customers, so keeping them engaged is key. Those who don’t redeem points often stop returning. A proven way to reach them? Direct mail.

07/30/2025

Research shows our brains absorb information more effectively in print. While email works well for quick hits—like flash sales or tips—print is better suited for thoughtful, high-impact messages that drive considered purchases.

07/23/2025

A recent survey from Two Sides/Toluna found that half of consumers are actively taking steps to increase their use of paper packaging.

07/16/2025

Strategically plan repeated communications so customers perceive you as a trusted provider of useful information.

07/11/2025

AI is transforming marketing, from ultra-personalized customer experiences to smarter multichannel campaigns that keep customers coming back. Our new blog post looks at how these AI-driven tools are helping businesses of all sizes connect more meaningfully, build loyalty, and boost sales.

https://theprintingexpress.com/blog/3-ways-ai-is-changing-the-way-you-market/

07/09/2025

Why send mailings with multiple components instead of simple sales or donation letters? Because each component of a multi-part mailing is designed to move the recipient toward the desired action in a way that generates better results than a single letter on its own.

07/04/2025

07/02/2025

The average person receives 121 emails per day. Break through the clutter with Print!