01/17/2022
"๐ ๐๐ช๐จ๐ฉ ๐ฃ๐๐๐ ๐ ๐ก๐ค๐๐ค..." โจ
Probably the most common inquiry we get, but a brand isn't just a logo (although this is a common misconception). It's a strategy-led identity that consists of research, color palettes, typography, graphics and illustration, tone, styling and THEN the logo and supporting compositions.
We never begin a branding project without hours of data-led research and inspiration ahead of moving into the art direction and mood board stage. This all happens BEFORE even creating logo and brand concepts. It's important to delve into a business and understand the who's, what's, why's and how's to ensure that a brand isn't just based upon its looks, its about the message that brand conveys.