11/01/2026
Saturday project that takes about ten minutes: go dig into your smart TV's privacy settings.
Most smart TVs run something called ACR, automatic content recognition. It watches what's on your screen, matches it against a database, and builds a profile of what you watch so it can be sold to advertisers. This runs whether you're streaming, watching cable, or even playing a game console through the TV.
You can usually turn it off. It's just buried somewhere nobody looks.
On a Samsung, go to Settings, then Terms & Privacy, then look for Viewing Information Services and switch it off. On an LG, it's Settings, then All Settings, then General, then Additional Settings, and you want to turn off Live Plus. On a Roku TV or Roku device, go to Settings, then Privacy, then Smart TV Experience, and uncheck the box there.
While you're in there, poke around the other privacy toggles too. A lot of TVs also have a microphone for voice control that's listening more than you'd guess, and that has its own on/off switch nearby.
Takes less time than picking something to watch. Worth doing once and forgetting about.