Schreur Printing & Mailing

09/04/2026

According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.

09/02/2026

61% of marketers say brand personality matters more than ever. That's according to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers navigating the AI era.

The reason: the internet is flooded with AI slop. Low quality. High volume. Zero human touch.

63% say they need more unique, human-centered content just to stand out.

This is print's moment. Something physical and well-crafted breaks through in a way AI content never will.

09/01/2026

Familiarity makes it easy to assume you have file prep handled, and that's exactly when small mistakes slip through. In our new blog post, we walk through seven essentials, from confirming file format and image resolution to setting bleeds correctly and embedding fonts, that keep a job on track from submission to press. A little prep on your end makes everything move faster on ours!

https://schreurprinting.com/seven-things-to-check-before-you-submit-your-next-print-file/

08/28/2026

Drip marketing is built on one core idea: lead nurturing. You send regular communications over time, often across multiple channels, to move a customer through the sales funnel.

Smart marketers know print has to be part of that mix. Direct mail belongs right alongside email, mobile marketing, and newsletters, deployed at the right stage of the sales process.

Skip print and you're not doing multichannel. You're doing partial channel.

08/26/2026

A digital ad vanishes the second someone scrolls past. Print doesn't.

Direct mail lands somewhere far less cluttered than an inbox or a feed: the mailbox. A thoughtfully designed piece, whether it's a postcard, a dimensional mailer, or something personalized, ends up physically in someone's hands. That simple fact gives it a shot at real attention, the kind a banner ad or another marketing email rarely gets.

We help brands break through the clutter with mail that actually gets seen and remembered.

08/22/2026

In Lob’s State of Direct Mail: Business Insights 2026 Report, 90% of marketing leaders say that the direct mail share of their marketing budgets increased this year.- Two Sides NA

08/19/2026

It takes time for the seeds you plant today to germinate into future business. Essential to all of this is to communicate effectively with your target audience. Consult with us to learn how our technology and expertise can support these efforts.

08/14/2026

A YouGov survey of U.S. adults revealed that 21 percent of respondents said a direct mail piece prompted their most recent donation—more than any other channel measured! In our latest blog post, we explore what this means for nonprofits: 55+ and lower-income households respond to direct mail at particularly high rates. These are exactly the audiences many organizations want to reach. A thoughtfully crafted appeal letter or postcard isn't just a tradition... It's often the most powerful tool in your toolkit!

Nonprofits operate under a different kind of pressure than most businesses. Every dollar spent on marketing is a dollar not spent on the mission itself, so choosing the right channel isn't a nice-to-have decision, it's a responsibility. With that in mind, it's worth asking which channel actually del...

08/13/2026

USPS just dropped its 2027 Promotions Calendar, and there's a lot to be excited about. New discounts are coming for Tactile/Sensory & Interactive Mail, Integrated Technology, First-Class Mail Advertising, Direct Mail Discovery, and Impact Messaging, plus add-ons for Informed Delivery and Sustainability.

Check out the full details and registration dates here: https://www.usps.com/business/promotions-incentives.htm

Let's connect soon and start mapping out your 2027 campaigns so you don't miss out on these savings.

Businesses can save money sending advertising mail using USPS direct mail promotions. Check our current incentive programs and discounts to see if one is right for your mail marketing campaign.

08/11/2026

How can a simple number make your business run better?

Numbers are everywhere, and for good reason. They help us stay organized, communicate, and find what we need.

Think about how you use numbers in your workplace:

🔢 Numbered work orders and invoices make information easier to track.

🚚 Numbers on trucks or equipment help your team quickly identify what needs service or an oil change.

🚪 Door and room numbers help visitors find the right place and deliveries get to the right door.

📦 Numbers on shelves, bins, and storage areas make it easier to find what you need.

➡️ Wayfinding signs help customers, employees, and visitors know exactly where to go.

Sometimes solving a problem doesn’t require a complicated solution. A simple sign, label, decal, or number can make a big difference.

Take a look around your business. Where could print help make things easier?

Schreur Printing & Mailing is here to help you find simple print solutions that improve organization and efficiency.

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