05/04/2026
Some brands smell like vacation before you even light the wick, and is that brand đ
When Thanie first came to me, she didnât need just a prettier label. She needed her visuals to finally reflect what customers already experience: fine fragrance, handmade care, and a story rooted in St. Lucian heritage.
The project goals were:
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To make the brand feel premium at first glance (so new customers trust it fast)
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Turn the story into a visual system (culture, color, nostalgia, escape)
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Build a look thatâs wholesale-ready across packaging, web, and socials
What I designed to bring it to life:
đ A refined, heritage-forward identity that balances luxury and vibrancy
đ Custom details inspired by St. Lucia (madras pattern, hand-painted motifs, island symbolism)
đ Packaging and visual direction that makes the âolfactory escapeâ visible before the first inhale
Because your product can be incredible and yet your branding can still be holding it back. But when the outside matches the experience inside, people hesitate less when they buy.
If youâre a product-based, women-owned business whose brand needs to catch up to its growth, join my waitlist. Link in biođ