04/07/2023
Your brand identity should align with your products!
Whether you’re an artisan or you order from a wholesaler or manufacturer, your products need to align with your identity.
Amie’s Essentials is a body and hair care brand that focuses on honest ingredients imported and inspired by Africa.
Her brand identity has elements of what she offers through symbolism.
The icon/sub mark for Amie’s is the continent of Africa to represent where products are imported from,
an outline of a woman’s face to represent body and hair care,
and floral elements that speak to honest and clean ingredients.
Does your identity align with your products/services?