Results Digital

06/25/2026

Google Display Ads has the worst reputation in marketing — and for prospecting cold audiences, that reputation is completely deserved.

Bot clicks. Overseas traffic. Placements on websites nobody reads. When you use display to find brand new customers who have never heard of your roofing company, the money goes straight down the drain. Marketers have been burned by it enough times to know better and they're right to warn you away from it.

But here's what those same marketers miss.

For retargeting — for going back after people who have already visited your website or landed on one of your pages — display is the most powerful weapon in your entire marketing stack.

It is not a prospecting tool. It is terrible at finding potential roofing clients who don't know you exist. Don't use it for that.

But the homeowner who watched your video, clicked over to your site, spent four minutes reading your roof replacement page and then closed the tab to go make dinner? Display will follow that person everywhere they go online. Gmail. News sites. Sports scores. Google Maps. Over and over again until your name is the first one that comes to mind when they're finally ready to make a call.

Same tool. Completely different use case. Completely different result.

Prospecting — terrible. Retargeting warm website visitors — nothing beats it.

06/25/2026

Roofing Meta Ads Targeting: What You Need to Know

Discover what is roofing meta ads targeting and learn how to optimize your campaigns for better leads and lower costs. Adapt and succeed!

06/24/2026

If we haven't met yet — my name is Preston, and this is Results Digital.

We are the leading digital marketing agency built exclusively for roofing and exterior contractors in the country. We only work with one roofer per market because our entire focus goes into making that one roofer impossible for their competitors to keep up with.

And everything I'm about to show you isn't theory. This is the exact strategy we used to take a roofing company that had never run a single digital marketing campaign and grow them all the way to a multi-million dollar private equity exit.

It works. We've seen it work. And it can work for your roofing company.

Let's get into it.

06/23/2026

After a homeowner leaves your website, Google Display follows them everywhere.

Gmail. Their favorite news site. Sports scores. Google Maps. Whatever corners of the internet they disappear into after closing your tab — your roofing company shows up there. Over and over again. Same face. Same brand. Same company.

Not once. Not twice. Until your name is the one that pops into their head when the ceiling starts dripping and they're finally ready to make a call.

That's what display retargeting actually does. It doesn't find new strangers — it refuses to let go of the warm prospects you already paid to reach. It keeps your brand at the top of their mind through every distraction, every delay, and every "I'll get to it later" moment until later finally arrives.

The homeowner who watched your whole video and almost called you three weeks ago? They've seen your ad seventeen times since then. When the ceiling starts leaking at 9pm on a Tuesday, there's only one roofer they're thinking about.

That's you.

06/23/2026

Boost Website Conversion: Guide for Roofing Contractors

Learn what website conversion means for roofing contractors, what benchmarks to target, and proven tactics to turn more visitors into booked jobs.

06/22/2026

A homeowner finds your video on YouTube and watches the whole thing. They think — these are the people. They click over to your website. They're one phone call away from becoming a booking.

And then life happens.

A call comes in. The kids need something. Dinner's burning. They close the tab and they forget about you.

Three weeks later the ceiling is dripping and they're ready to hire someone today. They open Google and they call whoever pops into their head first.

It's not you.

All of that work — the video, the ad spend, the hours of SEO, the content — and the job goes to whatever roofer happened to stay top of mind. Not the best roofer. Not the one they actually connected with. Just the one they remembered.

Here's the fix — and it's the missing piece almost no roofer is using right now.

Google Display Ads and Demand Gen campaigns. The second that homeowner lands on your website, you start following them. Every news site they read. Every YouTube video they watch. Every time they open Gmail or scroll through their feed — your roofing company shows up. You refuse to disappear. You stay in front of them from that first visit until the day they finally pick up the phone.

You already did the hard work of earning their attention once. Display and Demand Gen make sure that attention doesn't go to waste.

06/21/2026

By the end of this video you're going to know exactly how to follow a homeowner around the internet from the first second they touch your website until the day they sign a contract with your company.

Not theoretically. Step by step. The exact setup.

You'll know how to make sure every visitor who lands on your site gets added to an audience you can follow across YouTube, Facebook, Google, TikTok, Gmail, and every news site and app they open. You'll know what needs to be installed, what needs to be connected, and what needs to be firing correctly before any of it works.

And here's the part that should get your attention — the roofer down the road from you almost certainly isn't doing this. Most roofing companies are paying to drive traffic to their website and then letting every single visitor walk out the door and disappear forever. No retargeting. No follow-up. No second chance.

That's your opportunity.

While your competitor is paying full price to reach cold strangers over and over again, you'll be following warm prospects everywhere they go online for pennies on the dollar — staying in front of them, building familiarity, and being the obvious choice when they finally decide it's time to call.

Let's get into it.

06/21/2026

8 Best Roofing Company Marketing Tools To Dominate Your Local Market In 2026

Discover proven roofing company marketing strategies to boost your online presence and attract high-value leads for your business needs. Transform today.

06/20/2026

Should you try to do your digital marketing in-house? Let me make the math clear before you decide.

A Google Ads specialist who actually knows what they're doing — someone who understands the settings, the algorithm, the strategy, and what not to do just as much as what to do — that's $50,000 to $60,000 a year if you hire from the Philippines. If you want someone in the US sitting in your office, you're looking at $100,000 a year. And that's just Google Ads.

An SEO specialist worth their salt? Another $40,000 to $60,000 a year overseas. $75,000 to $95,000 a year stateside.

And we haven't touched Facebook Ads, tracking setup, content strategy, or anything else.

Think about your best senior installer. What makes him invaluable isn't just that he knows how to lay drip edge — it's that he's done it on hundreds of roofs and knows exactly what to look for in every situation. That experience took years to build and you pay accordingly. Digital marketing expertise is no different. The people who actually know what they're doing command real money because that knowledge is genuinely valuable.

A full-service agency like Results Digital runs $4,000 to $5,000 a month for all services across multiple locations. That's $48,000 to $60,000 a year — less than what you'd pay for a single in-house Google Ads specialist, and you get an entire team with expertise across every channel.

The math isn't close. Keep your time for running your roofing company and let specialists handle the marketing.

06/19/2026

If we haven't met yet — my name is Preston, and this is Results Digital.

We are the leading digital marketing agency exclusively for roofing and exterior contractors in the United States. We only work with one client per market, so once we take on a roofer in your area your competitors can never hire us. If that's something your company needs, there's a link in the description to book a free strategy call and we'll see if it's a fit.

And if you get to the end of this video and found it helpful — hit the like button and subscribe for more roofing and exterior marketing content every week.

Now let's get into it.