S.O. Creative

03/13/2024

"Advertising is the art of persuasion. And persuasion is not about manipulating people; it's about satisfying their needs." Mary Wells Lawrence.💡

Mary Wells Lawrence was a creative powerhouse in the advertising world. As a woman in the male-dominated industry, Lawrence proved herself time and time again. 🌿

In 1966, Mary co-founded the Wells Rich Greene advertising agency alongside Richard Rich and Stewart Greene, this made her the first female CEO listed in the New York Stock Exchange. She went on to lead projects that are recognized to this day. 🤓

Some of her most iconic campaigns:

The "Plop, Plop, Fizz, Fizz" jingle for Alka-Seltzer
The "I ❤️ NY" campaign for New York City
The "Quality Is Job One" campaign for Ford Motor Company

This , we thank you for paving the way for other women in the industry! ✨

02/22/2024

🧐 Is your company following an effective lead generation strategy?

B2B sales have dramatically shifted to digital lead generation post-pandemic.

In order to keep up in the digital landscape, it's important to understand how to navigate social media platforms like LinkedIn. Much of today's thought leadership can be found here and on other various social media platforms.

According to The Harvard Business Review, there is a five step process to help your company maximize lead gen in this new digital era.

The five-step process includes:
Team building
Creating outcome-based content
Market distribution
Lead sharing
Outcome measurement

Following these steps will result in increased leads and faster engagement, ultimately leading to an increase in sales and general ROI.

Check out the article in the link below to learn more about the five-step process.

Face-to-face meetings are back, but is that what clients are looking for? Companies need to update their lead generation strategies to make them more data-driven and more in line with what potential clients’ preferences. To adapt, companies should follow a new B2B sales playbook: 1) build the righ...

02/22/2024

🧐 Is your company following an effective lead generation strategy?

B2B sales have dramatically shifted to digital lead generation post-pandemic.

In order to keep up in the digital landscape, it's important to understand how to navigate social media platforms like LinkedIn. Much of today's thought leadership can be found here and on other various social media platforms.

According to The Harvard Business Review, there is a five step process to help your company maximize lead gen in this new digital era.

The five-step process includes:
Team building
Creating outcome-based content
Market distribution
Lead sharing
Outcome measurement

Following these steps will result in and faster , ultimately leading to an increase in sales and general .

Check out the article in the link below to learn more about the five-step process.

Face-to-face meetings are back, but is that what clients are looking for? Companies need to update their lead generation strategies to make them more data-driven and more in line with what potential clients’ preferences. To adapt, companies should follow a new B2B sales playbook: 1) build the righ...

02/15/2024

⏰ Ephemeral content refers to the types of social media that is only visible for a short amount of time, usually 24 hours.

📱 These are very popular on platforms like Instagram, Facebook, Snapchat, and Tiktok.

🔑 It’s key to remember that with the proper marketing and approach, all channels can be leveraged for a B2B audience, as well as B2C.

🤔 Why does ephemeral content work?

1. Short form videos and images boost engagement
2. It attracts people who have a fear of missing out
3. Can help build authenticity
4. It's more interactive and engaging

👉 Some of the biggest brands leveraging this type of content right now are Nike, Semrush, and Brainify.

📖 Read the article below to learn more and understand how to use in your !

02/13/2024

⭐"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."-Leo Burnett ⭐

Leo Burnett was an American advertising executive and the founder of the global advertising agency Leo Burnett Worldwide.

He founded his agency in 1935, and has since grown into one of the largest and most influential advertising agencies around the world. He was known for his ability to create characters, and developed the concept of “brand characters.”

Some of his Iconic Campaigns include:

1. Marlboro Man for Marlboro Ci******es
2. Tony the Tiger for Kellogg's Frosted Flakes- "They're Grrreat!"
3. Jolly Green Giant for Green Giant vegetables
4. Allstate's "Good Hands" for Allstate Insurance
5. Charlie the Tuna for StarKist

Leo Burnett's innovative and human-centric approach to advertising has left an invaluable mark on the industry, forever shaping the way brands communicate with consumers.

02/08/2024

🤔2024 Outlook: What’s happening right now, and what’s headed our way?

As economic uncertainty persists, embracing the three-sided productivity opportunity —investing in tech, upskilling, and optimizing resources—can lead to abundance.

During this uncertainty, business leaders are urged to prioritize productivity for sustained success, despite the challenges they face.

Learn more by checking out the article by Mckinsey below.

In 2024, business leaders face three key challenges that all point to an imperative to increase productivity. We look at how to address these challenges.

02/06/2024

🔑 What values are important to your business?

🔑Some brands value collaboration, communication, and teamwork.
Others value internal competition and winning by any means possible.
You might pride yourself on being honest and thorough.
Or it may be more important for you to be seen as affordable and fun.

🔑When you have a certain value, it also guides your investments. People spend time, money, and mental power on the things they see as important.
In other words, you can’t just say “we value collaboration” if you’re not investing in the tools and skills that make that possible.

🔑That would create inauthenticity, which destroys brands, especially in the days of social media. When building your brand, the best thing you can do is be honest with yourself about how you want to run your company.

🔑Align your mindset, time, and monetary investments with those values.

For more information on brand values, download our Brand Health Guide at the bottom of our homepage >>> https://socreatives.com/

02/01/2024

⭐What do you value as a brand & how do you show it?

In addition to understanding what your brand is trying to achieve, you’ll also need to understand what it is your brand stands for.

Research shows that customers are more likely to purchase from brands that share their own values. are deeply held beliefs that guide behavior, and are shaped by our culture, beliefs, and experiences.

Your communicate the ‘how’ you will operate. What behaviors and beliefs matter to your organization, and how do you “leverage” these values to be the “best” at what you do.

For more information on brand values, download our Brand Health Guide at the bottom of our homepage >>>https://socreatives.com/

01/31/2024

📣 Customers and clients are now looking for deeper and more meaningful ways to connect with brands.

📣 They want to interact and engage with brands that have a shared set of values with.

📣 Being able to foster a sense of community increases customer loyalty, leading to higher sales and a higher ROI.

📣 Learn more by reading the article from Forbes >>>

There are many ways for brands to create a sense of community and deepen their engagement with customers.

01/30/2024

⭐"Advertising is only evil when it advertises evil things." - David Ogilvy

David Ogilvy was a legendary ad executive known as the "Father of Advertising."

Ogilvy founded the advertising agency Ogilvy & Mather in 1948. His work and his company revolutionized the world of advertising.

His principles, outlined in the book "Confessions of an Advertising Man," emphasize the importance of:

1. Research
2. Clear communication
3. Understanding the consumer

All three of these were extremely important in how he changed the industry.

Ogilvy's iconic campaigns include brands like:

Dove - "Real Beauty"

Rolls-Royce Rolls-Royce – "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."

Guinness– "Guinness is Good for You"

Schweppes- – "Schweppervescence"

Shell- "You can be sure of Shell."

His timeless insights on effective advertising continue to influence marketers worldwide.

01/24/2024

🤔 Curious about the secrets behind success?

🤓 Are you familiar with the strategies and trends that elevate paid media?

😎 Do you stay ahead in the dynamic ?

🚀Learn more about platforms, targeting techniques, dynamic content creation, and more by reading the article below.

Navigating the B2B Advertising Landscape: A Comprehensive Guide to Paid Media Success

01/23/2024

We hope you are having a great start to the new year! Already weeks into January, it seems like 2024 hit the ground running.

This is the year to maximize your marketing potential and generate success for your brand.

But before you can see the the fruits of your labor, it's important to understand the costs of marketing. The true understanding of marketing means you must focus on the potential return of investment.

When done correctly, it may seem costly in the beginning. But in the end it will pay off- big time. There's a reason why the phrase "it takes money to make money" is so well known!
S.O. How Much Does Marketing Cost?

B2B Marketing Has Changed Dramatically
Marketing Budgets and Costs by Industry
Marketing Costs by Growth Delta
Building a Market Strategy
How Much Does a B2B Website Cost?
How Much Does a Marketing Agency Cost?

Read the article to learn and understand the cost and variables of marketing.

Marketing cost and budgets depend greatly on three variables, and most companies have diversified their marketing strategy after the pandemic.