Marketing Refresh

Marketing Refresh We are a full-service digital marketing agency. Fueled by coffee, our experienced team helps your bu

Marketing Refresh, founded in 2009, works directly with business leadership teams responsible for growing their revenue. Our clients either don’t have their own marketing team, or need to complement their in-house talents with a more specialized skill set. Marketing Refresh develops digital marketing strategies and execution plans prioritized around business goals. Executives and business owners d

on’t have time to effectively do their job AND handle the marketing. And, they’re typically not sure what they should focus on, why they should focus on it, how to do it, and how to measure effectiveness. Partner with a team who works hard to understand your business, helps you create a strategy that enables your company to leverage marketing, and “jumps in the boat” with you to execute.

This is the time of year when a lot of marketing leaders quietly ask themselves:“Are we confident in our strategy…or are...
05/29/2026

This is the time of year when a lot of marketing leaders quietly ask themselves:

“Are we confident in our strategy…or are we mostly hoping it's the right one?”

A mid‑year check doesn’t have to be a giant exercise. But it is worth pausing long enough to look at:

- What’s clearly moving pipeline
- What’s busy but not effective
- Where sales and marketing still aren’t aligned
- What you’re willing to stop doing in the back half of the year

If you haven’t had that conversation yet, it might be time.

And if you’d like a structured way to work through your questions, our team can help you get there.

https://tinyurl.com/3wfw8jdz

05/27/2026

Buyers don’t just evaluate what you do.
They’re quietly evaluating what it’s like to work with you.

In this clip from the B2B Marketing Methods Podcast, our CEO Terri Hoffman and Sarah Smith of Speakerbox Media talk about the “soft signals” a podcast sends to buyers:

- How you communicate
- How you think through problems
- How you address challenges

Those cues often matter just as much as your technical expertise -- especially in B2B, where relationships and trust drive long-term decisions.

On Memorial Day, we remember and honor those who gave their lives in service to our country.Let us not forget the sacrif...
05/25/2026

On Memorial Day, we remember and honor those who gave their lives in service to our country.

Let us not forget the sacrifices of brave men and women who have defended our freedom for generations.

Most CMOs aren’t looking for an agency that can do “everything.”They’re looking for a partner who can:- Bring clarity wh...
05/22/2026

Most CMOs aren’t looking for an agency that can do “everything.”

They’re looking for a partner who can:

- Bring clarity when things feel noisy
- Push back when ideas don’t support the strategy
- Connect the strategy to sales and revenue

If your agency relationship feels like a never‑ending request list instead of a strategic partnership, it might be time to reset what you’re asking for.

See how things can be different!

https://tinyurl.com/4tsr3dks

05/20/2026

Marketing your brand in highly regulated industries can feel like walking a tightrope.

In this clip from the B2B Marketing Methods Podcast, Jason Lee (VP at Exponent) breaks down how he uses social media to build credibility with business owners -- without triggering compliance issues.

If you feel like rules have been holding you back, this conversation is a useful look at how to move forward with confidence.

A lot of marketing plans look impressive in a presentation.Fewer of them are easy to run week to week.The likely culprit...
05/18/2026

A lot of marketing plans look impressive in a presentation.
Fewer of them are easy to run week to week.
The likely culprit? A lack of strategy.

When you start with a clear strategy -- and get sales and marketing aligned around it -- the plan that follows becomes much easier to trust and execute.

Then, a workable plan looks like this:

- Clarity about who you’re going after
- Focus on a small number of priorities
- Realistic weekly actions for your team

If you’re not sure whether your current plan is truly workable, let's back up to review your strategy. We can help you see what might be missing.

https://tinyurl.com/3wfw8jdz

A lot of marketing plans look good on paper, but don’t really match how the business sells.If your team sells through re...
05/15/2026

A lot of marketing plans look good on paper, but don’t really match how the business sells.

If your team sells through relationships, complex deals, or long cycles, a channel‑first plan can leave sales wondering what marketing is doing for them.

A better place to start is the strategy:

“How do we sell?”
Then: “How can marketing support each step?”

When your plan is built around the real sales process, with a clear system tying CRM, website, campaigns, and reporting together, it’s much easier to see which activities are helping and which ones are just adding noise.

If you’re not sure that connection is clear, a Quick Audit can help you see where your company's system and the strategy are out of sync.

https://tinyurl.com/3wfw8jdz

05/13/2026

If you run a marketing team or agency and AI mostly feels like pressure and hype, this one’s for you.

In this clip from the B2B Marketing Methods Podcast, we talk with Danny Gavin about how agencies can bring AI into the work without losing what makes their thinking distinct.

Danny walks through practical ways agencies can use AI to:

- Take on repetitive, low‑value prep work
- Free up more time for strategy and creativity
- Keep human judgment and insight at the center of every decision

If you’ve been struggling with where AI actually fits in your system and processes, this is a grounded, non‑hype look at what to do next.

Most revenue leaders can feel when a sales/marketing meeting is off, even if the numbers on the slide look fine.Sales is...
05/11/2026

Most revenue leaders can feel when a sales/marketing meeting is off, even if the numbers on the slide look fine.

Sales is talking about “good fits” and “real opportunities.”
Marketing is talking about “clicks” and “conversions.”
Finance is talking about “spend” and “return.”

Different language. Different definitions. Same meeting.

When marketing and sales aren’t operating under one system, there’s no shared thinking holding those conversations together. Every team is defending their own slice instead of seeing the whole picture.

When they 𝙖𝙧𝙚 tied together, the language shifts:

✅ Everyone agrees on what a good lead means
✅ You can follow campaign → pipeline → revenue in one view
✅ Decisions about what to change feel straightforward, not political

If that kind of alignment is what you want those meetings to feel like, that’s the work we do with our clients. Find out more!

https://tinyurl.com/4tsr3dks

There’s a big difference between an internal marketing team and an internal production desk.If most of what your team he...
05/08/2026

There’s a big difference between an internal marketing team and an internal production desk.

If most of what your team hears is:

“Make this look pretty.”
“Can you post this?”
“We need an email about this.”

…they’re being treated like order-takers.

Instead, strategic internal teams:

➡️ Help define priorities
➡️ Bring real customer insight to the table
➡️ Have permission to say “no” when work doesn’t support the plan

If your team is capable but stuck in “request mode,” the fix isn’t more headcount -- it’s having systems, strategy, and then tactics to get the work done.

That’s the kind of shift we help companies make.

https://tinyurl.com/4tsr3dks

05/06/2026

When you’re getting ready to sell your business, every decision counts -- especially the ones you make before you ever meet a buyer.

In this clip from the B2B Marketing Methods Podcast, Erik Konicki and Lindsey Wendler of 414 Capital talk through a seller’s checklist that focuses on:

- Thoughtful preparation
- Relationship‑driven outreach
- Deal structures that actually fit your goals

Their approach to M&A is about precision, not volume. The result: you get better partners and a smoother transition, not just more offers.

Address

1334 Brittmoore Road, 1000M
Houston, TX
77043

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18323569475

Website

Alerts

Be the first to know and let us send you an email when Marketing Refresh posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Marketing Refresh:

Shortcuts

Share

Category